Press Release
Award-winning digital agency Greenpark has been appointed the Social Influencer Strategy and Engagement Partner for Emma Philippines. This marks a significant step in the brand’s local marketing strategy and in Greenpark’s continued push to redefine creator marketing in Southeast Asia through social-search driven engagement.
The campaign aims to reposition Emma from a functional sleep product into a trusted self-care brand. It will reach audiences through creators who reflect how people actually live and connect online today.
Why Sleep Is the New Self-Care
Emma’s ambition is to become the most trusted sleep partner in the Philippines at a time when rest is increasingly viewed as essential to personal wellness, productivity, and mental clarity.
Greenpark’s approach focuses on delivering content that audiences are actively searching for—ensuring Emma shows up with relevance, value, and timing that feels earned, rather than intrusive.
Que Ramli, Head of Social of Greenpark APAC said:
At Greenpark, we believe that the best social strategies are built on more than just trends and historical performance data. What many brands are still overlooking is the power of Social Search insights—and that’s where we’re changing the game.
Using Search Insights to Drive Creator Relevance
At the heart of Greenpark’s approach is search data. The campaign taps into real search behavior across platforms like Instagram, YouTube, and TikTok, using this as a foundation to guide creator selection and storytelling relevance.
By aligning with informational intent—what people are actively searching for around rest and sleep—the campaign helps Emma show up in meaningful moments and cultural conversations. The result is a strategy that makes sleep feel personal, timely, and part of a broader self-care movement.
Calvin Theodore Ang, Country Lead of Emma Philippines comments:
Working with Greenpark is a breeze. The team is highly collaborative and given their market knowledge and tools used, they are able to provide a very insightful proposal with concrete next steps.
Nicolle Bueno, Team Lead, Influencer & Affiliate Marketing of Emma APAC also comments:
It’s our first time working with Greenpark and I was particularly impressed by their data-driven approach and attention to detail in the recent creator strategy pitch.
With this partnership, Emma and Greenpark aim to redefine how wellness brands connect with audiences in the Philippines—turning search behavior into storytelling, and creators into true advocates for better sleep.
This press release has been featured in adobo Magazine and MARKETECH APAC.
