Inspiring a #NoSmoke generation through storytelling on social media
USD in earned PR Value
Total organic reach, 1M total interactions
User-generated content, 3.4K total engaged users
Help RELX penetrate the competitive, highly regulated, and more conservative APAC e-cigarette market.
To develop and launch the first-ever RELX social media account, providing users a platform to share their #NoSmoke stories and help the brand promote a #NoSmoke world
What We Did
To promote RELX’s vision of a #NoSmoke world, we encouraged users to share their #NoSmoke stories on social media, inspiring more people to make the switch.
Just a few months after the start of our campaign on social media, RELX has already started seeing stellar results. Its total organic reach grew to 8.3M with 1M interactions, 3.4K total engaged users, and 6.7K total generated content on social media, earning the brand $172M in PR value.
Strategy, creative and providing solutions are Greenpark’s core strength. Greenpark understands where the world of marketing is going and executed it creatively, effectively and efficiently. In markets where speed and scale are required and rewarded Greenpark does that in style.