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Free WebinarApril 24, 2025 - 3:00pm

Social Commerce Webinar

Winning strategies to get discovered and maximise growth

Speakers

Claire BW

Claire Hennah

The Illuminate AlchemyCEO & Founder
Claire BW
Claire Hennah
The Illuminate AlchemyCEO & Founder

Claire is a seasoned commercial, marketing, and digital leader with over 20 years’ experience encompassing marketing, sales, eCommerce, and technology leadership roles. As former Beauty & Wellbeing Chief Customer & Digital Commerce Officer at Unilever and Head of Marketing at Selfridges, Claire has extensive experience growing global FMCG brands (Dove, Sure, Dermalogica) and premium/luxury brands (Estee Lauder, L’Oréal, Louis Vuitton, Cartier, Apple) across international markets including China, USA, Europe, and India.

Ian 01 3 square

Ian Colvin

GreenparkChief Strategy Officer
Ian 01 3 square
Ian Colvin
GreenparkChief Strategy Officer

Ian joined Greenpark as Chief Strategy Officer after 24 years at Unilever. An early claim to fame was creation of the Marmite Love Hate campaign and more recently driving a Digital transformation in a global Foods division. His last role was Global VP Digital Marketing for Lipton Ice Tea.

Jane Fulcher, Head of Content at Greenpark Digital

Jane Fulcher

GreenparkHead of Content, EMEA & US
Jane Fulcher, Head of Content at Greenpark Digital
Jane Fulcher
GreenparkHead of Content, EMEA & US

Jane has more than 15 year’s experience in branded content, transforming brands into multi-channel publishers. As an experienced journalist, editor and content strategist, Jane has worked across omnichannel and 360 content campaigns for brands like Burberry, Roll-Royce, Knight Frank, Marks & Spencers and John Lewis.

A winning social commerce strategy

10:00 ET | 15:00 BST | 16:00 CET 

Consumers are shifting to social platforms for discovery and purchase, making social commerce a major potential revenue driver for brands. Valued at $1.3 trillion and set to grow 30% a year by 2030, the market is growing fast. Yet social commerce remains an untapped opportunity for many brands.

Sitting at the crossroads of influencers, content, and e-com, social commerce is reshaping the path to purchase. In this webinar, industry experts will reveal actionable strategies to turn social engagement into real business growth.

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What to expect

  • Build a winning social commerce strategy while avoiding common pitfalls

  • Set up the right foundations to seamlessly integrate social commerce into your business

  • Maximise discoverability and capture consumer intent across platforms

  • Optimise content to engage audiences and drive conversions

Talk to us

We are all about creating needs-led content for omnichannel search and social – the sure way to futureproof your brand’s digital performance.

Get in touch

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