
Why AI Optimisation is Actually More Human Than You Think
The transition from traditional Search Engine Optimisation (SEO) to AI Optimisation (AIO) is often discussed in technical terms. We hear about large language models (LLMs), retrieval augmented generation, and machine learning. This technical focus creates a common misconception that the future of marketing is becoming more clinical and robotic. However, as Jane Fulcher, Greenpark’s Head […]



























































