
How Retailers can Stop Accidentally Training AI to Distrust Them
With 50% of consumers already using AI when searching for products online, LLM-powered search is quickly (if it hasn’t already) becoming the de facto way consumers discover, evaluate and compare retailers. Whether it be through ChatGPT, Gemini or Google’s AI overviews, search activity through LLMs is only set to increase, with McKinsey reporting that it […]



























































