AI is the new digital shelf – deciding which brands are seen, compared and recommended. OPTIQ, the essential AI Visibility Audit, gives brands a clear view of how they appear across LLMs today and laying the foundational content to secure consideration and prepare for paid AI media.
We work with some of the world’s biggest brands. Brands who like to do things differently. Who are excited to tap into omnichannel search and social to create authentic, lasting connections with their audience.
Using human-led, AI-assisted content to drive AI visibility for AXE and Degree.
Read More about Leading Deodorant’s AI Search Results
Reimagining B2B influence by turning UFS’s culinary team into powerful digital creators.
Read More about Chefluencer
UFS transformed AI search disruption into opportunity, turning visibility into commercial impact.
Read More about Cooking Up Conversions
A results-driven TikTok Search campaign utilizing SEO, trending insights, and influencer collaborations.
Read More about TikTok Search
Campari Group’s drinkspiration hub designed to inspire sparkling, memorable moments.
Read More about The Mixer
Helping parents navigate parenthood with Huggies.
Read More about Mais Abraços Podcast
An agile social media campaign that surfed a rising AI trend to get closer to Sanofi's audience.
Read More about Sanofi Hidden Words
Shining a light on hair inequality faced by women with 4c hair on Unilever's haircare platform.
Read More about Hair Inequality by ATH
A world-leading hair publisher, powered by Unilever.
Read More about All Things Hair
A holistic hub that helps millions of people live Healthier, Longer, Better Lives.
Read More about AIA Group Content Hub
Brands have long treated search as a technical discipline. A game of algorithms rather than emotion, with the focus firmly on keywords and backlinks. But with LLMs like ChatGPT and Gemini transforming how consumers discover information, search is becoming less about ranked links and more about synthesised answers. Influencers generate the kind of authentic, context-rich […]
In May, AI search moved further into the infrastructure of discovery. Google confirmed that optimising for generative AI is still SEO, while AI Mode surpassed one billion users and Amazon brought conversational AI directly into shopping search. At the same time, agentic search accelerated with always-on AI agents and new commerce protocols, while TikTok expanded […]
In April, Google’s most volatile core update in years reshaped rankings at scale, while new data confirmed AI’s rapid growth alongside – not instead of – traditional search. At the same time, AI models became more autonomous, agentic search matured into a clear optimisation discipline, and platforms tightened control over commerce and visibility. Meanwhile, social […]
We are all about creating needs-led content for omnichannel search and social – the sure way to futureproof your brand’s digital performance.
Come for the clients, stay for the culture. We know everyone says it, but our people really are the best — specialists in their field (and absolutely love a good time).
Rua Enxovia, 472 - cj. 2506 - Brooklin
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Centennial Tower 3, Temasek Avenue, Level 18 and 17 039190