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Greenpark announces the appointment of Sam Barker as Head of Omnichannel Search & Insights to enhance its search expertise in an ever-evolving digital landscape. The push for omnichannel expertise demonstrates Greenpark’s dedication to a holistic approach in search marketing. Understanding the diverse digital touchpoints in the customer journey has become critical now more than ever, […]

With users increasingly turning to social media for discovery and purchasing decisions, brands should focus on creating custom, search-led content for platforms like TikTok and Instagram. Shoppable content and user-generated content (UGC) are key strategies to enhance engagement and conversion. Additionally, AI can be leveraged for personalization and improved search visibility. To stay ahead, brands […]

At Greenpark, we’re always excited to welcome new talent to our ever-growing team. This time, we’re thrilled to introduce Katey Roman, our new Lead Generation Director. With over 15 years of experience in brand partnerships, business development, and client relationship management, Katey brings a wealth of expertise and a passion for innovation. We sat down […]

We’re beyond excited to share that Greenpark, in collaboration with Unilever Philippines, has taken home the Silver Award for Excellence in Search Marketing at the Marketing Excellence Awards Philippines 2024! This win highlights the amazing work behind BeautyHub.PH, a platform that has reshaped the way beauty is talked about in the Philippines by focusing on […]

Greenpark announces the appointment of Chris Pearce as Managing Director of EMEA & US. Chris will lead on growth and innovation, with a particular focus on omni-channel search, powered by AI combined with in-housed ‘content, SEO, tech and AI squads’. Prior to his role at Greenpark, Chris held positions at Clearleft as Managing Director, where […]

Companies who are in sync with how happy their employees are, tend to know that this contributes to overall trust in the company, fostering loyalty and building culture – but how can companies have their finger on the pulse of employee happiness? As a people-centric company, Greenpark LATAM wanted to know exactly this and embarked […]

When ‘Google Leaks‘ occurred back in May, it might have prompted SEO experts to hit the panic button. The deluge of documents that were shared online gave perhaps the clearest insight ever into the magic behind the search giant’s curtain: how the algorithm works, what’s praised and penalised; ultimately, how Google really ranks content based […]

The fields of Digital PR, link building, and SEO are undergoing significant transformations, driven by the rapid advancements in Artificial Intelligence (AI). Recently, Google began implementing AI-driven updates to its search engine in the US, signaling a pivotal shift in the way Digital PR strategies must evolve. These AI integrations are set to redefine the […]

From social search and AI-generated content to marketplace SEO and changes in Google’s ranking preferences, the future of search is a minefield to navigate – but it’s vital that brands adapt. The question is, how? Continue reading at Advertising Week.