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generative ai
Ideas

How Can Generative AI Power Brand Relevance And Equity?

Marketers, and by extension, brands, face many challenges today. And one of the biggest challenges is gaining mental and physical availability—getting customers to think about your brand and whether they can get their hands on it when it is top of mind. More time does not equal more attention. We may have more of the […]
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burned matches to illustrate burnout
Ideas

Burnout Blueprint: Identify, Prevent, Thrive

Navigating today’s high-speed professional lanes, burnout is becoming more of a frequent flyer in our lives than we’d like. But here’s the scoop: mastering the art of burnout prevention strategies is your golden ticket to not only keeping your professional game strong but also keeping your personal life joyful and balanced. Ready to dodge burnout […]
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Beauty report
Report

The Future of Beauty

Trends in the beauty industry are ever-evolving. A new generation of consumers and digital innovations are changing the landscape — TikTok is shaping major trends, influencers are digitally created, makeup campaigns debut on the metaverse and live commerce is making a comeback. Our Future of Beauty report will give you a glimpse into the state of beauty […]
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greenpark asia promotions
News

Greenpark Asia Promotes Powerful Trio

Greenpark announces key promotions for three talented women across Strategy, Social Media, and Creative divisions. These promotions show Greenpark’s commitment to fostering a diverse and inclusive leadership team. Greenpark prioritizes promoting homegrown talent. Over 41% of employees have been with the agency for more than three years, and 19% have been promoted within the last […]
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leadership tips
Ideas

4 Crucial Tips to Own the Room & Make Your Presence Felt

I always felt leadership came naturally to me. Since young, I’ve taken any (and every!) opportunity to lead that came my way. Even if I wasn’t handed opportunities, I sought them out and seized them. I have been the Class Chairman, and the President of my house’s Sports Club, Reading Programme, Computer Club, School Drama […]
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steph castillo greenpark
People

5 Questions with Steph Castillo, Head of Content

It’s been a blur of names, faces, tasks, negotiations, restructuring, and SEO. But while a challenge of this level may bend others down, Stephanie Castillo is taking everything in stride. Somehow, she’s taking on the mountain of adjustments with a red lip and a big smile. And, while she gamely admits she’s wearing PJs from […]
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shoppable content
Ideas

Shoppable Content: The Convergence of Content and Commerce

As far as internet real estate goes, digital marketing has become a much more precise science. It’s no longer an open house where anyone can come in and salespeople can only hope that the right people would notice the high ceilings or marble countertop and be convinced enough to take the deal. These days, marketers […]
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aoife o'sullivan greenpark
People

5 Questions with Aoife O'Sullivan, Chief People Officer

Aoife has an incredible passion for nurturing talent and creating progressive workspaces. She is a tenacious leader and doesn’t shy away from a challenge, in fact she climbed the highest mountain pass in the world (Thorung La Pass, Annapurna, Himalayas) dodging avalanches and earthquakes along the way, and “loving every bit of it”. Aoife is […]
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globe telecom
News

Greenpark Wins Globe Telecom and Indofood Giant Maxicorn Accounts

Greenpark wins two diverse, creative-led accounts: Globe Telecom, one of the leading telecom brands in the Philippines; and the launch of Indofood Giant Maxicorn, in Indonesia. Greenpark Enters the World of Globe It started with the first round where Greenpark pitched along with two other agencies. Despite being the challenger, Greenpark impressed and secured a […]
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generative ai

How Can Generative AI Power Brand Relevance And Equity?

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