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Greenpark announces the appointment of Chris Pearce as Managing Director of EMEA & US. Chris will lead on growth and innovation, with a particular focus on omni-channel search, powered by AI combined with in-housed ‘content, SEO, tech and AI squads’. Prior to his role at Greenpark, Chris held positions at Clearleft as Managing Director, where […]

Companies who are in sync with how happy their employees are, tend to know that this contributes to overall trust in the company, fostering loyalty and building culture – but how can companies have their finger on the pulse of employee happiness? As a people-centric company, Greenpark LATAM wanted to know exactly this and embarked […]

The fields of Digital PR, link building, and SEO are undergoing significant transformations, driven by the rapid advancements in Artificial Intelligence (AI). Recently, Google began implementing AI-driven updates to its search engine in the US, signaling a pivotal shift in the way Digital PR strategies must evolve. These AI integrations are set to redefine the […]

At Greenpark, we’re always at the forefront of digital innovation, exploring AI chatbots to enhance customer engagement and streamline operations for our clients. Here’s how AI chatbots can transform your business and why you should consider integrating them into your strategy. Introducing Greenpark’s Conversational AI Solution An AI chatbot is a sophisticated software application designed […]

In the competitive world of e-commerce, having an outstanding product is only part of the equation. To truly succeed, your product needs to be easily discoverable by potential customers. This is where SEO (Search Engine Optimization) comes into play. An SEO-optimized product page not only informs shoppers about a product but also converts leads into […]

Marketers, and by extension, brands, face many challenges today. And one of the biggest challenges is gaining mental and physical availability—getting customers to think about your brand and whether they can get their hands on it when it is top of mind. More time does not equal more attention. We may have more of the […]

At Greenpark, we believe in fostering a sense of community and celebrating the rich tapestry of diversity that makes our team so vibrant and unique. Recently, we came together for a virtual celebration that was filled with fun, laughter, and unforgettable moments. We’re excited to share snippets of how we celebrated Raya in the APAC […]

Trends in the beauty industry are ever-evolving. A new generation of consumers and digital innovations are changing the landscape — TikTok is shaping major trends, influencers are digitally created, makeup campaigns debut on the metaverse and live commerce is making a comeback. Our Future of Beauty report will give you a glimpse into the state of beauty […]

Today, we celebrate International Women’s Day, a moment to honour the phenomenal achievements, resilience, and invaluable contributions of women everywhere. This year, the theme ‘Inspire Inclusion’ perfectly aligns with Greenpark’s core values—We Strive, Act Together, and Lead with Kindness. It’s a powerful reminder of our dedication to creating a workplace where every voice is heard, […]