Where do you buy your food? The supermarket, right?
Not necessarily… our recent FMCG report revealed 32% of people have purchased food via social media: a statistic that doubles among millennials (67%).
It’s a wakeup call for brands neglecting their social media.
Where do we begin?
Direct social purchasing was always going to be the next logical next step following the launch of online shopping many moons ago.
And as with all online purchasing, the key is understanding your audience.
Think about your target audience and build a strategy around them. That will naturally lead you towards the relevant creators, topics and products that are more suited to social commerce.
Just creating random product pages won’t cut it.
You must mould your offering; run some experiments on different creators or topics to see what works best.
Especially with younger generations, an influencer can resonate more than brand advertising. It’s this combination of ease and social proof that makes social purchasing popular so ensuring you have the correct content partners is vital.
By continually using community responses to update your content, you can create a powerful, sustainable and profitable brand.
Continue reading at The Grocer.
