Featured in Grocery Trader
Bérangère (better known as Berry) has over 10+ years digital marketing experience in creating and leading best-in class global organic growth strategies for multi-market clients – tapping into her vast content and technical skills, and outside-of-the-box strategic thinking. With her unparalleled love for theatre and languages, to Berry’s mind, all the marketing world is a stage, and you should be more than just a mere player.
On-shelf display has always been vital in grocery; the way products appear makes the difference between consumers choosing an item or leaving it behind.
With ecommerce growing each year and shoppers shifting online in greater numbers across generations (digital grocery revenues have doubled since 2016), ‘display’ is taking on a new meaning, writes Berry Fond, Global Business Development Director.
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