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IdeasSeptember 13, 2024

How Brands Can Adapt to Changing Search and Content Habits

Featured in Campaign Asia

Written byFe HusaintAPAC | Managing Director APAC

Fe has a hybrid skillset encompassing creative, strategy, business development and team building. Fe is passionate about building brands by providing clients and consumers with the ultimate brand experience. She has been recognised as Campaign Asia-Pacific ‘Women Leading Change of the Year’ Finalist in 2021 & Winner for ‘Mentor of the Year 2021’ and ‘Innovator of the Year 2023’.

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With users increasingly turning to social media for discovery and purchasing decisions, brands should focus on creating custom, search-led content for platforms like TikTok and Instagram. Shoppable content and user-generated content (UGC) are key strategies to enhance engagement and conversion. Additionally, AI can be leveraged for personalization and improved search visibility. To stay ahead, brands must adopt an omnichannel approach that integrates social media, marketplaces, and AI-driven personalization.

Continue reading at Campaign Asia.

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