Social platforms are set for significant transformation in 2025. On one hand, the push for greater accountability and safer digital environments by legislators will reshape platform governance. On the other, emerging technologies will undoubtedly revolutionise how we interact online.
In light of these changes shifting the digital landscape, TechRound spoke to a group of experts in the field and picked their brains about potential predictions for social media in the coming year.
Chris Pearce, Greenpark’s Managing Director EMEA & US, shares his social media predictions for 2025:
“Looking ahead, social media platforms are likely to develop enhanced search capabilities which will allow brands to respond with more personalised, AI-driven content that’s designed to meet these new search demands at scale. As businesses experiment with platform-native content to stay relevant, we’ll see a trend towards a more playful and less rigid approach to brand guidelines.
However, this creativity will be tempered by regulatory shifts coming into force to ensure safer online environments, such as the UK’s Online Safety Act. In the US, the Trump administration has outlined a strong support for innovation in AI and social media while exploring new benchmarks for content moderation. As a result, the industry will have to balance cutting-edge innovation in formats and delivery alongside a strong commitment to consumer safety and compliance.”
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