As consumer behaviors evolve, so must the strategies that brands use to reach them. Traditional SEO, which once focused on search engine rankings, now faces a transformation with the rise of Social Search Strategies. Greenpark’s experts are pioneering this shift, reshaping SEO into a more dynamic, omnichannel approach.
“The search journey is no longer linear. Consumers move fluidly across different platforms, each serving a distinct purpose in the content consumption process. For example, social platforms like TikTok or Instagram may drive discovery, while traditional search engines like Google remain central for deeper research,” said Fe Husaint.
Social Search bridges the gap between SEO and social media, meeting users where they spend the most time: on social platforms. Unlike traditional SEO, which focuses on keywords and rankings, Social Search Strategies align brand content with real-time trends, delivering visibility in spaces where users actively engage.
By embracing an omnichannel approach, brands can ensure that their message reaches users wherever they are.
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