In this episode of Performance Marketing Unlocked Podcast, Joseph Arthur explores: is the era of social search and LLMs poised to end Google’s dominance? And which industry predictions will hit the bullseye.
Google has been the King of Search since 1998 – but for how much longer can it retain the crown?
Social platforms like TikTok and Instagram have become popular discovery tools and large language models like ChatGPT can serve as search engines in their own right, leaving Google to fight a war on several fronts to maintain its supposed search “monopoly”.
But with a looming TikTok ban in the US and Meta removing fact checkers across its platforms, advertisers have every right to feel a little behind all the ongoing changes across the search and social landscapes. To help make sense of it all, this episode of the Performance Marketing Unlocked podcast features Chris Pearce, Managing Director of Greenpark (21:56), and veteran of search marketing.
Listen to the podcast at Performance Marketing World.
