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Greenpark announces a series of high-profile senior promotions as the agency continues to scale its global operations and strengthen its position at the forefront of AI-driven discovery. Chris Pearce has been promoted to Group Managing Director, expanding his remit to include APAC alongside his existing responsibilities across EMEA, the US and LATAM. In this role, Pearce […]

In March, we saw Google’s AI Overviews continue to reduce organic traffic, while Discover and real-time content gain ground as alternative visibility channels. At the same time, AI search is reshaping behaviour, with users increasingly creating, expressing and making decisions without ever clicking through. Meanwhile, agentic commerce is consolidating around closed ecosystems, social platforms are […]

With 50% of consumers already using AI when searching for products online, LLM-powered search is quickly (if it hasn’t already) becoming the de facto way consumers discover, evaluate and compare retailers. Whether it be through ChatGPT, Gemini or Google’s AI overviews, search activity through LLMs is only set to increase, with McKinsey reporting that it […]

Following a landmark year of digital transformation, Nestlé and Wyeth Nutrition are extending its collaboration with award-winning digital agency Greenpark for a second year. The agency remains the strategic content and social partner for ParenTeam, the high-performing parenting platform under Nestlé and Wyeth Nutrition. This continuation marks a digital shift for ParenTeam as it moves […]

Chris Pearce, Managing Director, Greenpark contends that too much brilliant work is still being measured after the fact instead of built to win from the start. If the recent awards season has showed us anything, it’s that in-housing isn’t slowing down anytime soon. The work being produced by internal teams today isn’t sneered at as […]

Greenpark announces the appointment of Paul Donohue as EMEA Operations Director, and Giulia Mazzei as Influencer Director. The dual hire reflects Greenpark’s focus on scaling its operational infrastructure while evolving its content and influencer capabilities in response to changing search behaviours and AI-driven discovery.  Donohue will report directly into EMEA Managing Director Chris Pearce and […]

February marked a turning point as AI, regulation and monetisation collided across the search landscape. EU publishers formally challenged Google’s AI Overviews, while Google launched its first Discover-specific core update, turning Discover into its own visibility battleground. AI search continues to evolve, with more prominent source links in Overviews and growing evidence that AI is […]

As Greenpark’s latest FMCG Future of Search report indicates, despite the explosion of social content, search engines, particularly Google, remain the primary way UK consumers discover food and inspiration, with 50 percent listing it as their go-to choice. But potentially not for long… A generational shift is underway with TikTok quickly becoming the go-to-platform for […]

January showed just how quickly search is moving from discovery to execution. Google continued turning the SERP into a conversational, AI-first experience, while regulators and publishers pushed back on how content is used and rewarded. AI platforms focused on scale and governance, from age-based safeguards to ChatGPT confirming it will begin testing ads inside answers, […]