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Press release London, 11th November 2024: New research by leading digital content agency, Greenpark found that 83% of consumers have bought skincare products after an online search. The survey shows similarly high conversions for make-up (80%) and haircare (76%), demonstrating the power of online search as a sales driver in the beauty and personal care […]

Can you describe your role? As the CEO of Greenpark, I oversee the global P&L to ensure the business generates sufficient revenue to support our team and operations. My responsibilities include monitoring cash flow, making strategic investment decisions and actively sourcing talent – I dedicate a significant amount of my time interviewing potential hires all […]

As consumer behaviors evolve, so must the strategies that brands use to reach them. Traditional SEO, which once focused on search engine rankings, now faces a transformation with the rise of Social Search Strategies. Greenpark’s experts are pioneering this shift, reshaping SEO into a more dynamic, omnichannel approach. “The search journey is no longer linear. […]

This month Amazon  implemented new generative artificial intelligence (GenAI) technology in an attempt to improve product research and personalise shopping recommendations on its eCommerce platform, joining a growing trend of AI adoption in online retail. Amazon’s AI integration will likely have significant impacts on consumer behaviour according to Greenpark’s Managing Director EMEA Chris Pearce. “The […]

Entering the workforce for the first time can be an overwhelming journey, filled with questions, doubts, and a lot of “what-ifs.” To help students bridge this gap between school and the professional world, Greenpark APAC recently partnered with iAcademy for the Internship Readiness x De-Talks. Held in early October, this interactive event brought together industry […]

On-shelf display has always been vital in grocery; the way products appear makes the difference between consumers choosing an item or leaving it behind. With ecommerce growing each year and shoppers shifting online in greater numbers across generations (digital grocery revenues have doubled since 2016), ‘display’ is taking on a new meaning, writes Berry Fond, […]

Greenpark announces the appointment of Sam Barker as Head of Omnichannel Search & Insights to enhance its search expertise in an ever-evolving digital landscape. The push for omnichannel expertise demonstrates Greenpark’s dedication to a holistic approach in search marketing. Understanding the diverse digital touchpoints in the customer journey has become critical now more than ever, […]

With users increasingly turning to social media for discovery and purchasing decisions, brands should focus on creating custom, search-led content for platforms like TikTok and Instagram. Shoppable content and user-generated content (UGC) are key strategies to enhance engagement and conversion. Additionally, AI can be leveraged for personalization and improved search visibility. To stay ahead, brands […]

At Greenpark, we’re always excited to welcome new talent to our ever-growing team. This time, we’re thrilled to introduce Katey Roman, our new Lead Generation Director. With over 15 years of experience in brand partnerships, business development, and client relationship management, Katey brings a wealth of expertise and a passion for innovation. We sat down […]