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Press Release Singapore, 17 February 2025 — Greenpark is proud to announce its partnership with Kellogg’s Southeast Asia as the Regional Social Media Partner for 2025. This collaboration will enhance Kellogg’s digital engagement across Southeast Asia, including Indonesia, Malaysia, Philippines, Singapore, and Thailand. What This Partnership Delivers Greenpark will drive a regional social media strategy […]

In this debut episode of Advertising Week‘s podcast ‘Agency Alchemy‘, Chris Pearce, Managing Director EMEA & US, takes the listeners on a journey through his dynamic career in advertising, from jumping ship from banking to leading global agencies. Chris shares insights on balancing creativity and data, navigating different ownership structures, and fostering a culture of […]

Makeup searches, decoded. Did you know that 80% of beauty consumers go on to purchase makeup products after searching for a query online? Unlike passive scrollers, searchers are already engaged. And it’s not just Google anymore. Search is booming on TikTok, Instagram, YouTube, AI and beyond. We surveyed 1,300 beauty consumers in the UK on […]

Food and drink manufacturers are pondering changes to their marketing strategies in the wake of the government’s commitment to strengthen HFSS legislation. Under plans voiced by health minister Andrew Gwynne, all products deemed HFSS – high in fat, sugar or salt – will be banned in pre-9pm TV ads from 1 October 2025. It’s a tough environment for marketeers, who used to […]

In this episode of Performance Marketing Unlocked Podcast, Joseph Arthur explores: is the era of social search and LLMs poised to end Google’s dominance? And which industry predictions will hit the bullseye. Google has been the King of Search since 1998 – but for how much longer can it retain the crown? Social platforms like […]

Social platforms are set for significant transformation in 2025. On one hand, the push for greater accountability and safer digital environments by legislators will reshape platform governance. On the other, emerging technologies will undoubtedly revolutionise how we interact online. In light of these changes shifting the digital landscape, TechRound spoke to a group of experts in […]

During the first wave of Covid, a study claimed almost two in three of us were turning to ‘Dr Google’ to self-diagnose. Today, the search giant is just the tip of the iceberg when it comes to seeking answers about ailments and cures. Social media is booming – and so is social search. Platforms such as […]

Should media agencies have jurisdiction over influencers? MediaCat put the question to their network — and Alicia Van Coillie, Greenpark’s Social Media Director EMEA & US, shares her take on the topic which is “no“. Media agencies should not have jurisdiction over influencers and here’s why. “Influencers are people who create relevant content. They earned […]

Greenpark announces the appointment of Claire Frankling as its new Head of Client services EMEA & US . Reporting to Managing Director, Chris Pearce, Claire will lead the well-established client services team with a focus on nurturing strong, multi-year relationships with all existing clients. This includes Kimberly Clark, Campari Group, Unilever and Sanofi. Claire is […]