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By 2020, during the first wave of Covid, a study claimed almost two in three of us were turning to ‘Dr Google’ to self-diagnose. Today, the search giant is just the tip of the iceberg when it comes to seeking answers about ailments and cures. Social media is booming – and so is social search. Platforms such […]

Should media agencies have jurisdiction over influencers? MediaCat put the question to their network — and Alicia Van Coillie, Greenpark’s Social Media Director EMEA & US, shares her take on the topic which is “no“. Media agencies should not have jurisdiction over influencers and here’s why. “Influencers are people who create relevant content. They earned […]

Greenpark announces the appointment of Claire Frankling as its new Head of Client services EMEA & US . Reporting to Managing Director, Chris Pearce, Claire will lead the well-established client services team with a focus on nurturing strong, multi-year relationships with all existing clients. This includes Kimberly Clark, Campari Group, Unilever and Sanofi. Claire is […]

With the rise of generative AI, the traditional role of search engines is being challenged as advanced AI-powered chatbots provide users with new methods of obtaining information. Brands and publishers are facing an increasingly complex SEO landscape, adjusting to significant changes. Search engines are no longer the dominant gateway to knowledge and discovery. More and […]

Press release London, 11th November 2024: New research by leading digital content agency, Greenpark found that 83% of consumers have bought skincare products after an online search. The survey shows similarly high conversions for make-up (80%) and haircare (76%), demonstrating the power of online search as a sales driver in the beauty and personal care […]

Can you describe your role? As the CEO of Greenpark, I oversee the global P&L to ensure the business generates sufficient revenue to support our team and operations. My responsibilities include monitoring cash flow, making strategic investment decisions and actively sourcing talent – I dedicate a significant amount of my time interviewing potential hires all […]

As consumer behaviors evolve, so must the strategies that brands use to reach them. Traditional SEO, which once focused on search engine rankings, now faces a transformation with the rise of Social Search Strategies. Greenpark’s experts are pioneering this shift, reshaping SEO into a more dynamic, omnichannel approach. “The search journey is no longer linear. […]

This month Amazon  implemented new generative artificial intelligence (GenAI) technology in an attempt to improve product research and personalise shopping recommendations on its eCommerce platform, joining a growing trend of AI adoption in online retail. Amazon’s AI integration will likely have significant impacts on consumer behaviour according to Greenpark’s Managing Director EMEA Chris Pearce. “The […]

Entering the workforce for the first time can be an overwhelming journey, filled with questions, doubts, and a lot of “what-ifs.” To help students bridge this gap between school and the professional world, Greenpark APAC recently partnered with iAcademy for the Internship Readiness x De-Talks. Held in early October, this interactive event brought together industry […]