Learn

From scroll to sale. Social commerce is transforming how consumers discover and buy. It’s blending content, community, and commerce in a single scroll. It’s where consumers search, share, and shop, and the brands that embrace it now will own the next era of growth. Our Guide to Social Commerce offers insights to help you understand […]

Some might say search marketing was difficult enough to navigate when Google was the only platform to get to grips with. The task of targeting the most profitable consumers with online ads has now got exponentially harder with the increasing use of alternative search engines – from social media sites to AI tools. Consumer search […]

Where do you buy your food? The supermarket, right? Not necessarily… our recent FMCG report revealed 32% of people have purchased food via social media: a statistic that doubles among millennials (67%). It’s a wakeup call for brands neglecting their social media. Where do we begin? Direct social purchasing was always going to be the […]

At this year’s Cannes Lions Festival, Greenpark’s Managing Director, Chris Pearce, spoke with Mediashotz about what he’s overheard and learnt at the festival from talks to candid conversations. Chris shares his thoughts on how the landscape of storytelling, discovery, and content effectiveness is rapidly evolving – and what that means for brands. Storytelling is Evolving […]

OpenAI has no intention of turning a profit anytime soon. In fact, it expects to lose $44 billion by 2029. But this isn’t reckless spending — it’s long-game strategy. Rather than monetising early, OpenAI is building a signal-rich, high-engagement ecosystem that advertisers will eventually find irresistible. We’ve seen the same freemium playbook being used by […]

All Things Beauty Vietnam (ATB VN), Unilever’s flagship beauty content platform, has been awarded Bronze in the “Brilliant Use of Search” category at The Drum Awards for Marketing APAC 2025. This is a recognition that reflects not only digital excellence, but also the power of smart, resilient strategy in a highly competitive space. From Technical […]

Chris Pearce spoke to Retail Gazette about the rise of TikTok Shop and what it means for grocery retail. As viral recipes turn into real sales and social-first shoppers grow in number, platforms like TikTok are becoming unexpected but powerful routes to market. Pearce shares why supermarkets are well placed to ride the wave — […]

Understanding evolving consumer search behaviour is the secret sauce to FMCG brand growth, writes Chris Pearce.  For brands looking to grow, understanding where and how light and new buyers search is more important than ever. And spoiler alert: it’s not just happening on Google anymore. The rise of social search Search habits are evolving, driven […]

Press release London, 28th April 2025: New research by leading digital agency, Greenpark found that one third of consumers have purchased food directly through social media, a statistic that doubles (67%) when it comes to millennials. With the average person cooking five days a week, the survey demonstrates that understanding where and how often consumers […]