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February marked a turning point as AI, regulation and monetisation collided across the search landscape. EU publishers formally challenged Google’s AI Overviews, while Google launched its first Discover-specific core update, turning Discover into its own visibility battleground. AI search continues to evolve, with more prominent source links in Overviews and growing evidence that AI is […]

January showed just how quickly search is moving from discovery to execution. Google continued turning the SERP into a conversational, AI-first experience, while regulators and publishers pushed back on how content is used and rewarded. AI platforms focused on scale and governance, from age-based safeguards to ChatGPT confirming it will begin testing ads inside answers, […]

Just as marketers were beginning to sketch out playbooks for turning chatbots into brand building machines, OpenAI made it clear the honeymoon was over. The company confirmed that advertising will start rolling out in ChatGPT in the U.S. over the coming weeks. That doesn’t mean marketers need to toss out everything they’ve learned about showing […]

In the face of ongoing macroeconomic uncertainty and budget tension, marketers are relatively aligned on AI’s potential to solve modern marketing problems, the real challenge is implementing the technology effectively. The latest IPA Bellwether report painted a pessimistic picture for the future of adland, with the usual boost from the Golden Quarter marred by 0.0% […]

Artificial intelligence (AI)’s beauty takeover is well underway with Target, Glossier and Skims all investing in ChatGPT, but is shopping via Al-powered chatbots another brief trend, or here to stay for good? The way consumers shop for beauty is being irrevocably changed in 2025 and beyond, with ChatGPT integration being the latest foothold in artificial […]

2025 was the year of monumental shift, where cracks in brands’ visibility started to show. AI Overviews diverted traffic, social platforms cemented themselves as search destinations and consumers became noticeably less patient with generic, automated content. The signals were everywhere: discovery was fragmenting, trust was shifting and the old rules of visibility needed rethinking. 2026 […]

Our AI Visibility Audit uncovers your perception, visibility drivers and biggest AI search opportunities, then turns them into a clear roadmap for growth.

The pressure on businesses to deliver immediate results has never been greater. Quarterly earnings targets, investor expectations and digital performance metrics have created an environment where short term wins take precedence over long term strategy. But at what cost? Not only is sustainable growth more responsible, it’s also more resilient. It’s the businesses that build […]

Your November search update for Google, AI, Social and Paid. Google’s latest data shows just how much AI Overviews are reshaping behaviour, with organic CTR dropping 61% and paid CTR falling 68% on affected queries, a clear sign that visibility now sits inside AI answers, not around them. OpenAI continued its push into the browsing […]