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In June, AI search moved beyond retrieval into action. Google doubled down on zero-click search, AI assistants became capable of shopping, booking and researching on users’ behalf, and platforms introduced the first real tools for measuring AI visibility. At the same time, social platforms strengthened their role as AI search sources, while paid media expanded […]

Can you believe that 58.5% of Google searches now end in zero clicks?  Consumers are increasingly turning to large language model (LLM) tools, like ChatGPT, Gemini and Google’s AI overviews, to discover, evaluate and compare the way they eat and drink.  And honestly, who can blame them? LLM search collapses the entire shopping funnel into one place: inspiration, product […]

Greenpark has announced the appointment of Charley Dennis in the role of Paid Media Director EMEA. Dennis will report into Sam Barker, Group Partner for Omnichannel Search & Insights, within Greenpark’s Omnichannel Search division. She will lead the development of integrated paid media strategies for clients such as Unilever, with a particular focus on emerging […]

The way we search and find the right financial institution for us is changing. As AI shifts behaviour from keywords to conversational prompts, and increasingly delivers answers directly, the discovery model we’d come to know like the back of our hand is transforming. For financial brands, that’s means a complete reset in how trust is […]

Brands have long treated search as a technical discipline. A game of algorithms rather than emotion, with the focus firmly on keywords and backlinks. But with LLMs like ChatGPT and Gemini transforming how consumers discover information, search is becoming less about ranked links and more about synthesised answers. Influencers generate the kind of authentic, context-rich […]

In May, AI search moved further into the infrastructure of discovery. Google confirmed that optimising for generative AI is still SEO, while AI Mode surpassed one billion users and Amazon brought conversational AI directly into shopping search. At the same time, agentic search accelerated with always-on AI agents and new commerce protocols, while TikTok expanded […]

In April, Google’s most volatile core update in years reshaped rankings at scale, while new data confirmed AI’s rapid growth alongside – not instead of – traditional search. At the same time, AI models became more autonomous, agentic search matured into a clear optimisation discipline, and platforms tightened control over commerce and visibility. Meanwhile, social […]

The marketing and advertising landscape has moved firmly past the debate of whether artificial intelligence (AI) is a necessity. Today, the industry is no longer asking whether it should adopt AI, but how to master it. This evolution was the focus of the recent ‘AI Visibility: The Future of Content & Paid Media’ forum in […]

Greenpark announces a series of high-profile senior promotions as the agency continues to scale its global operations and strengthen its position at the forefront of AI-driven discovery. Chris Pearce has been promoted to Group Managing Director, expanding his remit to include APAC alongside his existing responsibilities across EMEA, the US and LATAM. In this role, Pearce […]