Learn

2025 was the year of monumental shift, where cracks in brands’ visibility started to show. AI Overviews diverted traffic, social platforms cemented themselves as search destinations and consumers became noticeably less patient with generic, automated content. The signals were everywhere: discovery was fragmenting, trust was shifting and the old rules of visibility needed rethinking. 2026 […]

Our AI Visibility Audit uncovers your perception, visibility drivers and biggest AI search opportunities, then turns them into a clear roadmap for growth.

The pressure on businesses to deliver immediate results has never been greater. Quarterly earnings targets, investor expectations and digital performance metrics have created an environment where short term wins take precedence over long term strategy. But at what cost? Not only is sustainable growth more responsible, it’s also more resilient. It’s the businesses that build […]

Your November search update for Google, AI, Social and Paid. Google’s latest data shows just how much AI Overviews are reshaping behaviour, with organic CTR dropping 61% and paid CTR falling 68% on affected queries, a clear sign that visibility now sits inside AI answers, not around them. OpenAI continued its push into the browsing […]

The rise of large language models (LLMs) like ChatGPT is transforming how we search, discover and engage with brands. Traditional search, built on short, keyword-heavy queries and ranking battles is giving way to long-form prompts, contextual understanding and conversational results. For brands, this means the old playbook will need dusting off and updating. SEO is […]

Food searches, unlocked. 75% of UK consumers search for food content every single week – and those searches aren’t happening in one place. Gen X leans on Google. Millennials turn to YouTube. Gen Z defaults to TikTok. Search journeys are fragmented, non-linear and shaped by each generation’s preferred platform. We surveyed 2,000 UK food consumers […]

Your search update for Google, AI, Social and Paid. Google’s reporting delays in Search Console caused sudden dips in dashboards, but don’t panic, performance hasn’t actually dropped (we’ll explain). OpenAI launched ChatGPT Atlas, their new AI-powered browser, raising new questions about clicks, attribution, and ad reliability. Pinterest rolled out AI-driven recommendation features, turning static boards […]

In just 30 minutes, we’ll share the five essential insights every brand leader needs to secure visibility.

From scroll to sale. Social commerce is transforming how consumers discover and buy. It’s blending content, community, and commerce in a single scroll. It’s where consumers search, share, and shop, and the brands that embrace it now will own the next era of growth. Our Guide to Social Commerce offers insights to help you understand […]