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Cosmetics Business explores the appetite for beauty among younger consumers as it’s predicted to only increase in the coming years. But should brands be taking a bet on this ephemeral generation? The teen beauty market has risen to become one of the most sought-after demographics from beauty brands and retailers alike. Gen Z alone contributed […]

Hear from expects on winning social commerce strategies to get discovered and maximise growth.

Hair searches, unlocked. 76% of beauty consumers buy hair products after searching online. Unlike passive scrollers, searchers are already in discovery mode—and they’re not just on Google. From TikTok and Instagram to YouTube and AI, search is happening everywhere. We surveyed 1,300 beauty consumers to decode evolving haircare search habits. This report reveals where and […]

Skincare searches, uncovered. 83% of beauty consumers purchase skincare products after searching online. Unlike casual scrollers, searchers are already actively engaged—and they’re not just turning to Google. Skincare search is thriving across TikTok, Instagram, YouTube, AI, and beyond. We surveyed 1,300 beauty consumers to uncover how skincare search habits are evolving. This report breaks down […]

Makeup searches, decoded. Did you know that 80% of beauty consumers go on to purchase makeup products after searching for a query online? Unlike passive scrollers, searchers are already engaged. And it’s not just Google anymore. Search is booming on TikTok, Instagram, YouTube, AI and beyond. We surveyed 1,300 beauty consumers in the UK on […]

Business Matters gets to know Sven Lung, CEO and founder of Greenpark a global performance-driven content agency specialising in omnichannel search and social. Founded to revolutionise brand publishing, it combines deep audience insights with innovative digital strategies, helping top international clients such as Unilever, Campari Group and Kimberly Clark create content that resonates with people […]

Whether big or small in scale, influencer campaigns have had proven success in raising a beauty brand’s profile and driving sales, especially among younger generations scrolling through TikTok for the lowdown on the latest aesthetic. However, for challenger brands, these ‘pay-to-play’ spaces are dominated by household names with bigger budgets that ensure them (and their […]

Press Release Singapore, 17 February 2025 — Greenpark is proud to announce its partnership with Kellogg’s Southeast Asia as the Regional Social Media Partner for 2025. This collaboration will enhance Kellogg’s digital engagement across Southeast Asia, including Indonesia, Malaysia, Philippines, Singapore, and Thailand. What This Partnership Delivers Greenpark will drive a regional social media strategy […]

In this debut episode of Advertising Week‘s podcast ‘Agency Alchemy‘, Chris Pearce, Managing Director EMEA & US, takes the listeners on a journey through his dynamic career in advertising, from jumping ship from banking to leading global agencies. Chris shares insights on balancing creativity and data, navigating different ownership structures, and fostering a culture of […]