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Chris Pearce, Managing Director, Greenpark contends that too much brilliant work is still being measured after the fact instead of built to win from the start. If the recent awards season has showed us anything, it’s that in-housing isn’t slowing down anytime soon. The work being produced by internal teams today isn’t sneered at as […]

Greenpark announces the appointment of Paul Donohue as EMEA Operations Director, and Giulia Mazzei as Influencer Director. The dual hire reflects Greenpark’s focus on scaling its operational infrastructure while evolving its content and influencer capabilities in response to changing search behaviours and AI-driven discovery.  Donohue will report directly into EMEA Managing Director Chris Pearce and […]

February marked a turning point as AI, regulation and monetisation collided across the search landscape. EU publishers formally challenged Google’s AI Overviews, while Google launched its first Discover-specific core update, turning Discover into its own visibility battleground. AI search continues to evolve, with more prominent source links in Overviews and growing evidence that AI is […]

As Greenpark’s latest FMCG Future of Search report indicates, despite the explosion of social content, search engines, particularly Google, remain the primary way UK consumers discover food and inspiration, with 50 percent listing it as their go-to choice. But potentially not for long… A generational shift is underway with TikTok quickly becoming the go-to-platform for […]

January showed just how quickly search is moving from discovery to execution. Google continued turning the SERP into a conversational, AI-first experience, while regulators and publishers pushed back on how content is used and rewarded. AI platforms focused on scale and governance, from age-based safeguards to ChatGPT confirming it will begin testing ads inside answers, […]

Just as marketers were beginning to sketch out playbooks for turning chatbots into brand building machines, OpenAI made it clear the honeymoon was over. The company confirmed that advertising will start rolling out in ChatGPT in the U.S. over the coming weeks. That doesn’t mean marketers need to toss out everything they’ve learned about showing […]

In the face of ongoing macroeconomic uncertainty and budget tension, marketers are relatively aligned on AI’s potential to solve modern marketing problems, the real challenge is implementing the technology effectively. The latest IPA Bellwether report painted a pessimistic picture for the future of adland, with the usual boost from the Golden Quarter marred by 0.0% […]

Artificial intelligence (AI)’s beauty takeover is well underway with Target, Glossier and Skims all investing in ChatGPT, but is shopping via Al-powered chatbots another brief trend, or here to stay for good? The way consumers shop for beauty is being irrevocably changed in 2025 and beyond, with ChatGPT integration being the latest foothold in artificial […]

2025 was the year of monumental shift, where cracks in brands’ visibility started to show. AI Overviews diverted traffic, social platforms cemented themselves as search destinations and consumers became noticeably less patient with generic, automated content. The signals were everywhere: discovery was fragmenting, trust was shifting and the old rules of visibility needed rethinking. 2026 […]