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OpenAI has no intention of turning a profit anytime soon. In fact, it expects to lose $44 billion by 2029. But this isn’t reckless spending — it’s long-game strategy. Rather than monetising early, OpenAI is building a signal-rich, high-engagement ecosystem that advertisers will eventually find irresistible. We’ve seen the same freemium playbook being used by […]

All Things Beauty Vietnam (ATB VN), Unilever’s flagship beauty content platform, has been awarded Bronze in the “Brilliant Use of Search” category at The Drum Awards for Marketing APAC 2025. This is a recognition that reflects not only digital excellence, but also the power of smart, resilient strategy in a highly competitive space. From Technical […]

Chris Pearce spoke to Retail Gazette about the rise of TikTok Shop and what it means for grocery retail. As viral recipes turn into real sales and social-first shoppers grow in number, platforms like TikTok are becoming unexpected but powerful routes to market. Pearce shares why supermarkets are well placed to ride the wave — […]

Understanding evolving consumer search behaviour is the secret sauce to FMCG brand growth, writes Chris Pearce.  For brands looking to grow, understanding where and how light and new buyers search is more important than ever. And spoiler alert: it’s not just happening on Google anymore. The rise of social search Search habits are evolving, driven […]

Press release London, 28th April 2025: New research by leading digital agency, Greenpark found that one third of consumers have purchased food directly through social media, a statistic that doubles (67%) when it comes to millennials. With the average person cooking five days a week, the survey demonstrates that understanding where and how often consumers […]

As TikTok continues to dominate the beauty scene, we’ve seen brands focussing their marketing power on Gen Z, but are they missing a trick? With millennial beauty consumers having a combined spending power of $13 trillion, brands need to capture their interest, and quick. Every generation has their own way of scouring the category. From […]

As beauty continues to embrace the power of simplicity, minimalist trends are reshaping our routines, products and priorities. Once defined by maximalist routines and product filled vanities, beauty is undergoing a quiet revolution – one defined by simplicity. From skin-first routines to subtle, neutral-toned nails and barely-there make-up, minimalist beauty has emerged as one of the […]

Coming out soon. 1 in 3 consumers have purchased food directly through social media, and that doubles (67%) for Millennials. With the average person cooking five days a week, understanding where and how often consumers engage with food content and recipes online is key for brands, particularly as content is clearly driving purchase. We surveyed […]

Press Release Award-winning digital agency Greenpark has been appointed the Social Influencer Strategy and Engagement Partner for Emma Philippines. This marks a significant step in the brand’s local marketing strategy and in Greenpark’s continued push to redefine creator marketing in Southeast Asia through social-search driven engagement. The campaign aims to reposition Emma from a functional […]