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Greenpark x Emma Philippines: Redefining Sleep as Self-Care

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How the London Marathon Became the Internet’s Favourite Finish Line

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Could Ads be Next for ChatGPT?

OpenAI has no intention of turning a profit anytime soon. In fact, it expects to lose $44 billion by 2029. But this isn’t reckless spending — it’s long-game strategy. Rather than monetising early, OpenAI is building a signal-rich, high-engagement ecosystem that advertisers will eventually find irresistible. We’ve seen the same freemium playbook being used by […]
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Greenpark APAC team with ATB VN Winner Certificate for The Drum Awards for Marketing APAC 2025

All Things Beauty Vietnam wins Bronze at The Drum Awards for Marketing APAC 2025!

All Things Beauty Vietnam (ATB VN), Unilever’s flagship beauty content platform, has been awarded Bronze in the “Brilliant Use of Search” category at The Drum Awards for Marketing APAC 2025. This is a recognition that reflects not only digital excellence, but also the power of smart, resilient strategy in a highly competitive space. From Technical […]
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TikTok Shop: Grocery Takes

Chris Pearce spoke to Retail Gazette about the rise of TikTok Shop and what it means for grocery retail. As viral recipes turn into real sales and social-first shoppers grow in number, platforms like TikTok are becoming unexpected but powerful routes to market. Pearce shares why supermarkets are well placed to ride the wave — […]
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Young consumers search for FMCG products differently
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The Secret Sauce to FMCG Brand Growth

Understanding evolving consumer search behaviour is the secret sauce to FMCG brand growth, writes Chris Pearce.  For brands looking to grow, understanding where and how light and new buyers search is more important than ever. And spoiler alert: it’s not just happening on Google anymore. The rise of social search Search habits are evolving, driven […]
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News

Food Consumer Survey Results Revealed

Press release London, 28th April 2025: New research by leading digital agency, Greenpark found that one third of consumers have purchased food directly through social media, a statistic that doubles (67%) when it comes to millennials. With the average person cooking five days a week, the survey demonstrates that understanding where and how often consumers […]
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How Luxury Beauty Brands Can Captivate Millennials

As TikTok continues to dominate the beauty scene, we’ve seen brands focussing their marketing power on Gen Z, but are they missing a trick? With millennial beauty consumers having a combined spending power of $13 trillion, brands need to capture their interest, and quick. Every generation has their own way of scouring the category. From […]
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A minimalist beauty consumer
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The Rise of Minimalist Beauty

As beauty continues to embrace the power of simplicity, minimalist trends are reshaping our routines, products and priorities. Once defined by maximalist routines and product filled vanities, beauty is undergoing a quiet revolution – one defined by simplicity. From skin-first routines to subtle, neutral-toned nails and barely-there make-up, minimalist beauty has emerged as one of the […]
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Global Report

Food Search Report

Coming out soon. 1 in 3 consumers have purchased food directly through social media, and that doubles (67%) for Millennials. With the average person cooking five days a week, understanding where and how often consumers engage with food content and recipes online is key for brands, particularly as content is clearly driving purchase. We surveyed […]
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greenpark partnership with emma sleep
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Greenpark x Emma Philippines: Redefining Sleep as Self-Care

Press Release Award-winning digital agency Greenpark has been appointed the Social Influencer Strategy and Engagement Partner for Emma Philippines. This marks a significant step in the brand’s local marketing strategy and in Greenpark’s continued push to redefine creator marketing in Southeast Asia through social-search driven engagement. The campaign aims to reposition Emma from a functional […]
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