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Just as marketers were beginning to sketch out playbooks for turning chatbots into brand building machines, OpenAI made it clear the honeymoon was over. The company confirmed that advertising will start rolling out in ChatGPT in the U.S. over the coming weeks. That doesn’t mean marketers need to toss out everything they’ve learned about showing […]

In the face of ongoing macroeconomic uncertainty and budget tension, marketers are relatively aligned on AI’s potential to solve modern marketing problems, the real challenge is implementing the technology effectively. The latest IPA Bellwether report painted a pessimistic picture for the future of adland, with the usual boost from the Golden Quarter marred by 0.0% […]

Artificial intelligence (AI)’s beauty takeover is well underway with Target, Glossier and Skims all investing in ChatGPT, but is shopping via Al-powered chatbots another brief trend, or here to stay for good? The way consumers shop for beauty is being irrevocably changed in 2025 and beyond, with ChatGPT integration being the latest foothold in artificial […]

2025 was the year of monumental shift, where cracks in brands’ visibility started to show. AI Overviews diverted traffic, social platforms cemented themselves as search destinations and consumers became noticeably less patient with generic, automated content. The signals were everywhere: discovery was fragmenting, trust was shifting and the old rules of visibility needed rethinking. 2026 […]

Our AI Visibility Audit uncovers your perception, visibility drivers and biggest AI search opportunities, then turns them into a clear roadmap for growth.

The pressure on businesses to deliver immediate results has never been greater. Quarterly earnings targets, investor expectations and digital performance metrics have created an environment where short term wins take precedence over long term strategy. But at what cost? Not only is sustainable growth more responsible, it’s also more resilient. It’s the businesses that build […]

Your November search update for Google, AI, Social and Paid. Google’s latest data shows just how much AI Overviews are reshaping behaviour, with organic CTR dropping 61% and paid CTR falling 68% on affected queries, a clear sign that visibility now sits inside AI answers, not around them. OpenAI continued its push into the browsing […]

The rise of large language models (LLMs) like ChatGPT is transforming how we search, discover and engage with brands. Traditional search, built on short, keyword-heavy queries and ranking battles is giving way to long-form prompts, contextual understanding and conversational results. For brands, this means the old playbook will need dusting off and updating. SEO is […]

Food searches, unlocked. 75% of UK consumers search for food content every single week – and those searches aren’t happening in one place. Gen X leans on Google. Millennials turn to YouTube. Gen Z defaults to TikTok. Search journeys are fragmented, non-linear and shaped by each generation’s preferred platform. We surveyed 2,000 UK food consumers […]