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  Greenpark has announced the appointment of Caloy Sambrano as Managing Director, APAC. Sambrano steps into the newly configured role as Greenpark seeks to accelerate its regional growth agenda, and strengthen its position at the forefront of AI-driven discovery. Sambrano will report to Sven Lung, CEO, and will oversee Greenpark’s APAC client portfolio. He will lead […]

Giulia Mazzei crossed from client to agency in January 2026, joining London-based agency Greenpark as Influencer Marketing Director after more than five years leading Swarovski’s global influencer function. From the other side of the brief, the pattern she observed as a brand leader looks exactly the same. Agencies are brought in after the strategy is […]

From a lack of funding to long wait times, healthcare systems around the world are facing immense pressure. Patients are increasingly turning to AI for health information. An estimated 40 million people globally now use large language model tools (LLMs) like ChatGPT every day, looking for instant, personalised answers to questions ranging from symptoms and […]

July showed search becoming more visual, more social and more agentic. Google brought AI image generation into AI Overviews, added social post reporting to Search Console and expanded AI Mode with connected apps that can help users complete tasks without leaving the search experience. At the same time, the rules governing AI access to the […]

In June, AI search moved beyond retrieval into action. Google doubled down on zero-click search, AI assistants became capable of shopping, booking and researching on users’ behalf, and platforms introduced the first real tools for measuring AI visibility. At the same time, social platforms strengthened their role as AI search sources, while paid media expanded […]

Can you believe that 58.5% of Google searches now end in zero clicks?  Consumers are increasingly turning to large language model (LLM) tools, like ChatGPT, Gemini and Google’s AI overviews, to discover, evaluate and compare the way they eat and drink.  And honestly, who can blame them? LLM search collapses the entire shopping funnel into one place: inspiration, product […]

Greenpark has announced the appointment of Charley Dennis in the role of Paid Media Director EMEA. Dennis will report into Sam Barker, Group Partner for Omnichannel Search & Insights, within Greenpark’s Omnichannel Search division. She will lead the development of integrated paid media strategies for clients such as Unilever, with a particular focus on emerging […]

The way we search and find the right financial institution for us is changing. As AI shifts behaviour from keywords to conversational prompts, and increasingly delivers answers directly, the discovery model we’d come to know like the back of our hand is transforming. For financial brands, that’s means a complete reset in how trust is […]

Brands have long treated search as a technical discipline. A game of algorithms rather than emotion, with the focus firmly on keywords and backlinks. But with LLMs like ChatGPT and Gemini transforming how consumers discover information, search is becoming less about ranked links and more about synthesised answers. Influencers generate the kind of authentic, context-rich […]