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Greenpark has become a verified Profound partner, combining Profound’s industry-leading AI visibility platform with Greenpark’s strategic and execution expertise to help brands improve how they appear across AI-powered search experiences. Al search As consumers increasingly rely on platforms like ChatGPT, Google AI Overviews, Perplexity, Gemini, Grok, Meta AI and Copilot to discover brands, compare products […]

August brought a sharper view of where search is heading. AI visibility became easier to measure as Cloudflare and Microsoft launched new reporting tools, while OpenAI pushed ChatGPT Ads further into Europe. Social discovery also became more searchable, with Google extending Search Console reporting to off-site social content and TikTok giving creators more control over […]

Artificial intelligence is reshaping how people discover brands online, forcing businesses to rethink traditional search and content marketing strategies. As platforms like ChatGPT, AI Overviews and Perplexity become increasingly influential, agencies are moving beyond SEO to help brands improve their visibility within AI-generated answers. Greenpark has been at the forefront of this shift, combining data, […]

July showed search becoming more visual, more social and more agentic. Google brought AI image generation into AI Overviews, added social post reporting to Search Console and expanded AI Mode with connected apps that can help users complete tasks without leaving the search experience. At the same time, the rules governing AI access to the […]

  Greenpark has announced the appointment of Caloy Sambrano as Managing Director, APAC. Sambrano steps into the newly configured role as Greenpark seeks to accelerate its regional growth agenda, and strengthen its position at the forefront of AI-driven discovery. Sambrano will report to Sven Lung, CEO, and will oversee Greenpark’s APAC client portfolio. He will lead […]

Giulia Mazzei crossed from client to agency in January 2026, joining London-based agency Greenpark as Influencer Marketing Director after more than five years leading Swarovski’s global influencer function. From the other side of the brief, the pattern she observed as a brand leader looks exactly the same. Agencies are brought in after the strategy is […]

From a lack of funding to long wait times, healthcare systems around the world are facing immense pressure. Patients are increasingly turning to AI for health information. An estimated 40 million people globally now use large language model tools (LLMs) like ChatGPT every day, looking for instant, personalised answers to questions ranging from symptoms and […]

In June, AI search moved beyond retrieval into action. Google doubled down on zero-click search, AI assistants became capable of shopping, booking and researching on users’ behalf, and platforms introduced the first real tools for measuring AI visibility. At the same time, social platforms strengthened their role as AI search sources, while paid media expanded […]

Can you believe that 58.5% of Google searches now end in zero clicks?  Consumers are increasingly turning to large language model (LLM) tools, like ChatGPT, Gemini and Google’s AI overviews, to discover, evaluate and compare the way they eat and drink.  And honestly, who can blame them? LLM search collapses the entire shopping funnel into one place: inspiration, product […]