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As we look toward the next few years of digital evolution, the relationship between brands and their audiences is being fundamentally rewritten by artificial intelligence. The traditional strategy of simply publishing content and hoping for human clicks is becoming obsolete.   According to Jane Fulcher, Greenpark’s Head of Content, and Chris Andrew, CEO and Co-Founder of […]

September put measurement and action at the centre of search. Google admitted its AI Search Console reporting still falls short, even as it introduced new visibility into multimodal search, while AI agents moved closer to completing entire journeys with hotel bookings and multi-step tasks. Social search followed the same path, with Reddit, Pinterest and YouTube […]

The transition from traditional Search Engine Optimisation (SEO) to AI Optimisation (AIO) is often discussed in technical terms. We hear about large language models (LLMs), retrieval augmented generation, and machine learning. This technical focus creates a common misconception that the future of marketing is becoming more clinical and robotic. However, as Jane Fulcher, Greenpark’s Head […]

For decades, the digital marketing playbook was written in the language of the click. The goal was simple: optimise for rankings, secure a top spot on search engine results pages (SERPs), and drive as much traffic as possible to your domain.   However, in our Greenpark AI series, Jane Fulcher, Head of Content at Greenpark, chats […]

For years, brands have invested heavily in omnichannel strategies designed to help customers move seamlessly between websites, marketplaces, social platforms and physical stores. But that strategy was built around one assumption: that customers wanted to navigate those channels themselves. Increasingly, they don’t. As large language models (LLMs) become part of everyday life, consumers are asking […]

Greenpark has become a verified Profound partner, combining Profound’s industry-leading AI visibility platform with Greenpark’s strategic and execution expertise to help brands improve how they appear across AI-powered search experiences. Al search As consumers increasingly rely on platforms like ChatGPT, Google AI Overviews, Perplexity, Gemini, Grok, Meta AI and Copilot to discover brands, compare products […]

August brought a sharper view of where search is heading. AI visibility became easier to measure as Cloudflare and Microsoft launched new reporting tools, while OpenAI pushed ChatGPT Ads further into Europe. Social discovery also became more searchable, with Google extending Search Console reporting to off-site social content and TikTok giving creators more control over […]

Artificial intelligence is reshaping how people discover brands online, forcing businesses to rethink traditional search and content marketing strategies. As platforms like ChatGPT, AI Overviews and Perplexity become increasingly influential, agencies are moving beyond SEO to help brands improve their visibility within AI-generated answers. Greenpark has been at the forefront of this shift, combining data, […]

July showed search becoming more visual, more social and more agentic. Google brought AI image generation into AI Overviews, added social post reporting to Search Console and expanded AI Mode with connected apps that can help users complete tasks without leaving the search experience. At the same time, the rules governing AI access to the […]