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Brands have long treated search as a technical discipline. A game of algorithms rather than emotion, with the focus firmly on keywords and backlinks. But with LLMs like ChatGPT and Gemini transforming how consumers discover information, search is becoming less about ranked links and more about synthesised answers. Influencers generate the kind of authentic, context-rich […]

In May, AI search moved further into the infrastructure of discovery. Google confirmed that optimising for generative AI is still SEO, while AI Mode surpassed one billion users and Amazon brought conversational AI directly into shopping search. At the same time, agentic search accelerated with always-on AI agents and new commerce protocols, while TikTok expanded […]

In April, Google’s most volatile core update in years reshaped rankings at scale, while new data confirmed AI’s rapid growth alongside – not instead of – traditional search. At the same time, AI models became more autonomous, agentic search matured into a clear optimisation discipline, and platforms tightened control over commerce and visibility. Meanwhile, social […]

The marketing and advertising landscape has moved firmly past the debate of whether artificial intelligence (AI) is a necessity. Today, the industry is no longer asking whether it should adopt AI, but how to master it. This evolution was the focus of the recent ‘AI Visibility: The Future of Content & Paid Media’ forum in […]

Greenpark announces a series of high-profile senior promotions as the agency continues to scale its global operations and strengthen its position at the forefront of AI-driven discovery. Chris Pearce has been promoted to Group Managing Director, expanding his remit to include APAC alongside his existing responsibilities across EMEA, the US and LATAM. In this role, Pearce […]

In March, we saw Google’s AI Overviews continue to reduce organic traffic, while Discover and real-time content gain ground as alternative visibility channels. At the same time, AI search is reshaping behaviour, with users increasingly creating, expressing and making decisions without ever clicking through. Meanwhile, agentic commerce is consolidating around closed ecosystems, social platforms are […]

With 50% of consumers already using AI when searching for products online, LLM-powered search is quickly (if it hasn’t already) becoming the de facto way consumers discover, evaluate and compare retailers. Whether it be through ChatGPT, Gemini or Google’s AI overviews, search activity through LLMs is only set to increase, with McKinsey reporting that it […]

Following a landmark year of digital transformation, Nestlé and Wyeth Nutrition are extending its collaboration with award-winning digital agency Greenpark for a second year. The agency remains the strategic content and social partner for ParenTeam, the high-performing parenting platform under Nestlé and Wyeth Nutrition. This continuation marks a digital shift for ParenTeam as it moves […]

Chris Pearce, Managing Director, Greenpark contends that too much brilliant work is still being measured after the fact instead of built to win from the start. If the recent awards season has showed us anything, it’s that in-housing isn’t slowing down anytime soon. The work being produced by internal teams today isn’t sneered at as […]