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Hear from expects on winning social commerce strategies to get discovered and maximise growth.

Hair searches, unlocked. 76% of beauty consumers buy hair products after searching online. Unlike passive scrollers, searchers are already in discovery mode—and they’re not just on Google. From TikTok and Instagram to YouTube and AI, search is happening everywhere. We surveyed 1,300 UK beauty consumers to decode evolving haircare search habits. This report reveals where […]

Skincare searches, uncovered. 83% of beauty consumers purchase skincare products after searching online. Unlike casual scrollers, searchers are already actively engaged—and they’re not just turning to Google. Skincare search is thriving across TikTok, Instagram, YouTube, AI, and beyond. We surveyed 1,300 UK beauty consumers to uncover how skincare search habits are evolving. This report breaks […]

Makeup searches, decoded. Did you know that 80% of beauty consumers go on to purchase makeup products after searching for a query online? Unlike passive scrollers, searchers are already engaged. And it’s not just Google anymore. Search is booming on TikTok, Instagram, YouTube, AI and beyond. We surveyed 1,300 beauty consumers in the UK on […]

Whether big or small in scale, influencer campaigns have had proven success in raising a beauty brand’s profile and driving sales, especially among younger generations scrolling through TikTok for the lowdown on the latest aesthetic. However, for challenger brands, these ‘pay-to-play’ spaces are dominated by household names with bigger budgets that ensure them (and their […]

Press Release Singapore, 17 February 2025 — Greenpark is proud to announce its partnership with Kellogg’s Southeast Asia as the Regional Social Media Partner for 2025. This collaboration will enhance Kellogg’s digital engagement across Southeast Asia, including Indonesia, Malaysia, Philippines, Singapore, and Thailand. What This Partnership Delivers Greenpark will drive a regional social media strategy […]

In this debut episode of Advertising Week‘s podcast ‘Agency Alchemy‘, Chris Pearce, Managing Director EMEA & US, takes the listeners on a journey through his dynamic career in advertising, from jumping ship from banking to leading global agencies. Chris shares insights on balancing creativity and data, navigating different ownership structures, and fostering a culture of […]

Food and drink manufacturers are pondering changes to their marketing strategies in the wake of the government’s commitment to strengthen HFSS legislation. Under plans voiced by health minister Andrew Gwynne, all products deemed HFSS – high in fat, sugar or salt – will be banned in pre-9pm TV ads from 1 October 2025. It’s a tough environment for marketeers, who used to […]

In this episode of Performance Marketing Unlocked Podcast, Joseph Arthur explores: is the era of social search and LLMs poised to end Google’s dominance? And which industry predictions will hit the bullseye. Google has been the King of Search since 1998 – but for how much longer can it retain the crown? Social platforms like […]