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Understanding evolving consumer search behaviour is the secret sauce to FMCG brand growth, writes Chris Pearce.  For brands looking to grow, understanding where and how light and new buyers search is more important than ever. And spoiler alert: it’s not just happening on Google anymore. The rise of social search Search habits are evolving, driven […]

Press release London, 28th April 2025: New research by leading digital agency, Greenpark found that one third of consumers have purchased food directly through social media, a statistic that doubles (67%) when it comes to millennials. With the average person cooking five days a week, the survey demonstrates that understanding where and how often consumers […]

As TikTok continues to dominate the beauty scene, we’ve seen brands focussing their marketing power on Gen Z, but are they missing a trick? With millennial beauty consumers having a combined spending power of $13 trillion, brands need to capture their interest, and quick. Every generation has their own way of scouring the category. From […]

As beauty continues to embrace the power of simplicity, minimalist trends are reshaping our routines, products and priorities. Once defined by maximalist routines and product filled vanities, beauty is undergoing a quiet revolution – one defined by simplicity. From skin-first routines to subtle, neutral-toned nails and barely-there make-up, minimalist beauty has emerged as one of the […]

Coming out soon. 1 in 3 consumers have purchased food directly through social media, and that doubles (67%) for Millennials. With the average person cooking five days a week, understanding where and how often consumers engage with food content and recipes online is key for brands, particularly as content is clearly driving purchase. We surveyed […]

Press Release Award-winning digital agency Greenpark has been appointed the Social Influencer Strategy and Engagement Partner for Emma Philippines. This marks a significant step in the brand’s local marketing strategy and in Greenpark’s continued push to redefine creator marketing in Southeast Asia through social-search driven engagement. The campaign aims to reposition Emma from a functional […]

Everyone’s into running nowadays. And I don’t know if your For You Page is like mine, but it seems that everyone is running the London Marathon. Flashback ten years. Running wasn’t cool. Fast forward and can you really be in your twenties if you aren’t running a marathon or going for a coffee after your […]

Cosmetics Business explores the appetite for beauty among younger consumers as it’s predicted to only increase in the coming years. But should brands be taking a bet on this ephemeral generation? The teen beauty market has risen to become one of the most sought-after demographics from beauty brands and retailers alike. Gen Z alone contributed […]

Hair searches, unlocked. 76% of beauty consumers buy hair products after searching online. Unlike passive scrollers, searchers are already in discovery mode—and they’re not just on Google. From TikTok and Instagram to YouTube and AI, search is happening everywhere. We surveyed 1,300 beauty consumers to decode evolving haircare search habits. This report reveals where and […]