Greenpark announces a series of high-profile senior promotions as the agency continues to scale its global operations and strengthen its position at the forefront of AI-driven discovery.
Chris Pearce has been promoted to Group Managing Director, expanding his remit to include APAC alongside his existing responsibilities across EMEA, the US and LATAM. In this role, Pearce will oversee global growth, client satisfaction and P&L, ensuring a consistent approach to ways of working, agency positioning and product innovation across all regions.
Alongside this, Sam Phillips-Grey has been promoted to Deputy Managing Director, EMEA & US. In his new role, he will take full ownership of the region’s P&L, while maintaining oversight of key client relationships and leading all heads of department across these regions.
His promotion comes as Greenpark experiences sustained growth across EMEA and the US, with a focus on strengthening operational rigour and embedding scalable frameworks across its client base.
Further strengthening the leadership team, Sam Barker has been promoted to Group Partner for Omnichannel Search & Insights. The newly formalised role will see Barker lead the global expansion of Greenpark’s omnichannel search capability, bringing together SEO, paid media, social search and AI visibility into a single, unified proposition.
Barker will be responsible for product development, client strategy and commercial growth, as well as advancing Greenpark’s already stellar AI visibility offering through new frameworks, audits and innovations.
Collectively, the promotions signal Greenpark’s evolution beyond traditional SEO into a broader, insight-led and omnichannel offering. As consumer discovery becomes increasingly fragmented across platforms and formats, the agency is doubling down on its mission to help brands build visibility that goes beyond rankings alone.
Chris Pearce, Group Managing Director, Greenpark says:
It’s great to continue leading the onward momentum of Greenpark as we scale globally, alongside such amazingly talented colleagues and clients. Let’s make that dent in the universe!”
Sam Phillips-Grey, Deputy Managing Director EMEA & US, Greenpark adds:
“Having spent most of my career within the established creative-led agency network, it’s a delight and a pleasure to find myself rubbing shoulders with some real experts and lovely humans in the world of search and LLMs: a world very much stepping out of the sidelines and touching the core of modern brand marketing. May the learning journey continue at pace!”
Sam Barker, Group Partner, Omnichannel Search & Insights, Greenpark comments:
“I’m incredibly excited to take this next step at a time when search is being completely redefined. Consumers are no longer discovering brands in one place, and the role of search now spans everything from social platforms to AI-generated answers and retail ecosystems. Our focus is on helping brands show up consistently and credibly across that entire journey, and building products that reflect where discovery is heading, not where it has been.”
This press release has been featured in Mediashotz and Roast Brief.
