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The essential AI visibility audit

LLMs are now the most influential storefront in the digital world. They decide which brands are mentioned or ignored entirely. AI forms opinions about brands using thousands of online signals. If AI doesn’t recommend you, your brand is invisible on the new digital shelf.

OPTIQ audits your brand’s online presence to deliver a clear, quantified view of AI visibility and the actions required to move from being invisible to being considered.

Our four C’s AI visibility formula 

CORE: Your website

Can AI clearly understand your brand? We analyse how LLMs interpret your site and where structural or content gaps weaken visibility and narrative control.

CULTURE: Social signals 

Is your brand culturally relevant to LLMs? We reveal how social narratives and sentiment are influencing how AI engines describe and contextualise your brand.

CREDIBILITY: Earned media & PR

Do LLM’s trust you? We identify the sources shaping AI opinions of your brand and category, and where authority must be strengthened to earn recommendation.

COMMERCE: Marketplace presence 


Do your products surface when AI drives shopping decisions? We uncover where AI-led shopping journeys break down for your brand and how to fix them.

Secure your place on the new digital shelf today

Clarity is needed, and fast, OpenAI and other LLMs are preparing to launch paid, shoppable ads. But visibility can’t be bought – to compete brands must already be recognised by LLMs as credible, relevant answers. If you’re not visible organically, paid AI media won’t save you. OPTIQ is designed to grow AI visibility, influence sentiment and support media planning. Brands that act now will move faster, spend smarter and enter paid AI media with a structural advantage.

OPTIQ gives senior leaders a decision-ready view of AI visibility. Get strategic understanding of how AI engines perceive, position and recommend your brand, and where that perception is being shaped or lost. By translating AI visibility into clear priorities and actions, OPTIQ enables confident investment decisions, stronger mid-funnel consideration and preparedness for the next phase of AI-led media.

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Consumer behaviour has shifted faster than any platform change we’ve seen before. LLMs now shape consideration while clicks decline. If your brand isn’t being recommended by AI, you’re losing customers. We’re on the precipice of a new era of discovery, and we want to help brands take full advantage.

Ian Colvin

Chief Strategy Officer

AI visibility case studies

UFS SEO casestudy header 02 Large 1

Cooking Up Conversions

UFS transformed AI search disruption into opportunity, turning visibility into commercial impact.

See more work