Food Search Report
Food Consumer Search Insights
Coming out soon
1 in 3 consumers have purchased food directly through social media, and that doubles (67%) for Millennials. With the average person cooking five days a week, understanding where and how often consumers engage with food content and recipes online is key for brands, particularly as content is clearly driving purchase.
We surveyed 2,000 consumers to decode evolving food search habits across Google, TikTok, AI and beyond. This report reveals where and how shoppers aged 18 to 55+ are looking for food content—and what it means for brands.
Register now for exclusive access when the report drops.
What’s inside?
The rise and fall of different search platforms
Insights on generational search behaviour for food content
Search habits of vegans, vegetarians, flexitarians and more
Meet our four food consumer personas – and find out what’s important to their journey
Behind the report
Jane has more than 15 year’s experience in branded content, transforming brands into multi-channel publishers. As an experienced journalist, editor and content strategist, Jane has worked across omnichannel and 360 content campaigns for brands like Burberry, Roll-Royce, Knight Frank, Marks & Spencers and John Lewis.
- Emanuela Seminara, Strategist
- Michelle Randall, Digital Content Director
- Lauren Flynn-Khutsoane, Head of Marketing EMEA & US
Talk to us
We are all about creating needs-led content for omnichannel search and social – the sure way to futureproof your brand’s digital performance.