Makeup: The Search for Beauty
Makeup Consumer Search Insights
Makeup searches, decoded
Did you know that 80% of beauty consumers go on to purchase makeup products after searching for a query online? Unlike passive scrollers, searchers are already engaged. And it’s not just Google anymore. Search is booming on TikTok, Instagram, YouTube, AI and beyond.
We surveyed 1,300 beauty consumers in the UK on their makeup-related search habits to understand how search behaviour is evolving. This report uncovers key insights and trends into how and where consumers aged 18 to 55+ look for makeup-related content online.
What’s inside?
The rise and fall of different search platforms
Insights on generational search behaviour
Meet our four makeup consumer personas – and find out what they’re searching for
Behind the report
Nishita has worked in the beauty industry for nearly decade, contributing to publications including Vogue, ELLE, and Grazia India.
- Hannah Kettle, Beauty Art Director
- Lauren Rock-Perring, SEO Manager
- Emanuela Seminara, Strategist
- Alicia Van Coillie, Social Media Director
- Michelle Randall, Digital Content Director
- Jane Fulcher, Head of Content EMEA & US
- Lauren Flynn-Khutsoane, Head of Marketing EMEA & US
Talk to us
We are all about creating needs-led content for omnichannel search and social – the sure way to futureproof your brand’s digital performance.