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Beauty report
ReportQ1 2024

The Future of Beauty

Beauty trend report

Trends in the beauty industry are ever-evolving. 

A new generation of consumers and digital innovations are changing the landscape — TikTok is shaping major trends, influencers are digitally created, makeup campaigns debut on the metaverse and live commerce is making a comeback.
Our Future of Beauty report will give you a glimpse into the state of beauty right now, key trends that made an impact in 2023, and what to expect this year.

What’s inside?

  • A rundown of what’s new in the world of beauty & expert trend predications for 2024

  • TikTok’s impact on beauty and search engine activity

  • The future of SEO and beauty content creations

Behind the report

Nishita 1
Written byNishita FijiEMEA | Senior Beauty Editor

Nishita has worked in the beauty industry for nearly decade, contributing to publications including Vogue, ELLE, and Grazia India.

  • Hannah Kettle, Beauty Art Director
  • Sarah Joan Ross, Contributing Beauty Editor
  • Joanne Hore, Contributing Beauty Editor
  • Steven Westgate, Contributing Beauty Editor
  • Erin Mizuta, Head of Content
  • Jane Fulcher, Head of Content
  • Danielle Di-Tommaso, SEO Manager

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