The Future of Beauty
Beauty trend report
Trends in the beauty industry are ever-evolving.
A new generation of consumers and digital innovations are changing the landscape — TikTok is shaping major trends, influencers are digitally created, makeup campaigns debut on the metaverse and live commerce is making a comeback.
Our Future of Beauty report will give you a glimpse into the state of beauty right now, key trends that made an impact in 2023, and what to expect this year.
What’s inside?
A rundown of what’s new in the world of beauty & expert trend predications for 2024
TikTok’s impact on beauty and search engine activity
The future of SEO and beauty content creations
Behind the report
Nishita has worked in the beauty industry for nearly decade, contributing to publications including Vogue, ELLE, and Grazia India.
- Hannah Kettle, Beauty Art Director
- Sarah Joan Ross, Contributing Beauty Editor
- Joanne Hore, Contributing Beauty Editor
- Steven Westgate, Contributing Beauty Editor
- Erin Mizuta, Head of Content
- Jane Fulcher, Head of Content
- Danielle Di-Tommaso, SEO Manager
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