Recipedia Philippines

Unilever

Unilever’s premier online destination for all things cooking targeted at Filipino foodies.

108%

Month-on-month organic traffic growth since the launch 

34%

Engagement rate 

474%

Engaged sessions increased

Brief

To inspire Filipino foodies to cook at home more using Unilever products and position the brand as a trusted food publisher.

Solution

Recipedia, an online content hub, that provides Filipino foodies of all backgrounds and skill levels with restaurant-grade recipes, expert kitchen tips and exciting food-related content

What we did

Since the platform’s launch in July 2022, we have published over 140 well-researched, expertly written, search-optimised articles — on top of the 20 recipes and lifestyle content pieces we post monthly.  Through a deep understanding of what the target audience cares about, we can continuously identify content opportunities that allow the platform to keep growing and reaching new people.

Results

In just a few months after its launch, Recipedia PH has already seen a marked improvement across all critical metrics. From the improved site visibility and increased traffic to the rapidly rising engagement rate and 474% jump in engaged sessions, the platform is well on its way to becoming the top online community for Filipino foodies.

Greenpark has been instrumental in making the launch of Recipedia in the Philippines a big success. On top of their expertise in SEO and Content, the team brought together members from across the globe to work and cross-pollinate learnings for this project. Recipedia’s future success will always be guided by the principles and guardrails set by the experts of Greenpark

Micol Cansino

CHANNEL SPECIALIST

Unilever Nutrition SEA