Food plating

SEO & Insights

UFS In-house SEO

In-house SEO experts boost global site performance for UFS


Increased global average sessions, exceeding target by 112%


Increase in page one keyword rankings


Average site health improvement with 4 million issues fixed


Unilever Food Solutions (UFS) was experiencing technical issues across its 76 websites that severely restricted its SEO and content efforts to reach their audience.


With the help of Greenpark, UFS discovered that maximising ‘the power of one’ with centralised SEO could help drive organic traffic growth and boost audience reach.

Unilever Food Solutions Desktop and mobile view

What We Did

With deep audience insights and extensive expertise, Greenpark deployed a dedicated team of SEO specialists within the UFS internal team to audit, fix, optimise and monitor the websites at both global and local levels – starting with 37 markets. The goal was not only to improve performance but to also upskill the internal UFS teams. This was achieved by building new on-site SEO frameworks and training materials; leading technical SEO optimisations alongside internal developer teams; and designing SEO frameworks for performance monitoring and reporting.


The continuous auditing, optimisation and monitoring of the websites across 49 countries (and counting) by our dedicated SEO team has produced staggering results. The increased organic search visibility allows UFS to reach even more foodservice professionals at their exact moment of need. More chefs than ever before are visiting UFS websites to find inspiration and support to better their lives and businesses. The success has prompted UFS to appoint Greenpark as its global strategic in-house SEO partner to develop and support their organic search performance ambitions.

Our Content Hubs

Allthingshair Unilever
Beautyhub Unilever
Beauty Daily logo
Allthingshealth logo
Masak Apa Hari Ini Unilever
Nakmakanapa Unilever
Cada Casa um Caso logo
Desenrolla logo
Recepedia Unilever
The Mixer logo
Portal Vet content hub
Bebeautiful Unilever
Campari academy logo
Recipedia Unilever
How to Cook content hub

Our Clients

99 Pay logoAIA logoBarry Callebaut logo
Campari group logoClarins logoClear Correct logo
Lipton logoOracle logoReckitt logo
Royal Canin logoSanofi logoStraumann logo
Unilever logoUnilever Food Solutions logoVirbac logo
Ekaterra logoFair Kitchens logoGlobe logo
Kimberly Clark logoMais Abracos logoMaxicorn logo
N26 logoOlla logoCool Haus logo
Ponds logoRicola logoTresemme logo
Upfield logoUnilever professional logoVaseline logo
Botanica logoBango logoRelx logo
Very Dairy logoWatsons logo