UFS In-house SEO

Unilever Food Solutions

Embedded Greenpark SEO experts in the UFS team to boost global site performance.

Best Global In-House Team

64%

Increased global average sessions, exceeding target by 112%

15%

Increase in page one keyword rankings

6.5%

Average site health improvement with 4 million issues fixed

The Brief

Unilever Food Solutions (UFS) was experiencing technical issues across its 76 websites that severely restricted its SEO and content efforts to reach its audience.

Solution

With the help of Greenpark, UFS discovered that maximising ‘the power of one’ with centralised SEO could help drive organic traffic growth and boost audience reach.

What we did

With deep audience insights and extensive expertise, Greenpark deployed a dedicated team of in-house SEO specialists within the UFS internal team to audit, fix, optimise and monitor the websites at both global and local levels – starting with 37 markets. The goal was not only to improve performance but to also upskill the internal UFS teams. This was achieved by building new on-site SEO frameworks and training materials; leading technical SEO optimisations alongside internal developer teams, and designing SEO frameworks for performance monitoring and reporting.

Results

The continuous auditing, optimisation and monitoring of the websites across 49 countries (and counting) by our dedicated SEO team has produced staggering results. The increased organic search visibility allows UFS to reach even more food service professionals at their exact moment of need. More chefs than ever before are visiting UFS websites to find inspiration and support to better their lives and businesses. The success has prompted UFS to appoint Greenpark as its global strategic in-house SEO partner to develop and support its organic search performance ambitions.