Greenpark Appoints Charley Dennis as Paid Media Director

Greenpark has announced the appointment of Charley Dennis in the role of Paid Media Director EMEA.

Dennis will report into Sam Barker, Group Partner for Omnichannel Search & Insights, within Greenpark’s Omnichannel Search division. She will lead the development of integrated paid media strategies for clients such as Unilever, with a particular focus on emerging opportunities across AI and large language model (LLM) search environments.

Dennis joins Greenpark from NP Digital, where she served as Senior Paid Media Strategist and previously led the agency’s EMEA paid media team. Prior to working at NP Digital, Dennis held paid media and performance roles at Hill + Knowlton Strategies and Buddy Media. She is also a founding member of Young Marketers, part of the Worshipful Company of Marketors, and was selected to attend the DMA Talent School in 2019.

Chris Pearce, Group Managing Director at Greenpark, said:

We are thrilled to welcome Charley to the Greenpark team as we rapidly scale our paid media offering, focusing on the emerging LLM ad landscape and performance media.

Dennis said:

I am delighted to be joining the Greenpark family. I am here to develop integrated, cross-channel paid media strategies for our clients, and to help drive our offering into what represents a fundamental change in paid media: paid visibility within LLM and AI search environments.

Dennis’ appointment reflects Greenpark’s continued evolution beyond traditional SEO, into a broader, insight-led and omnichannel offering to meet the growing client demand for specialist paid media expertise.

This press release has been featured in Roastbrief,  New Digital Age and Mediashotz.