Greenpark announces the appointment of Paul Donohue as EMEA Operations Director, and Giulia Mazzei as Influencer Director.
The dual hire reflects Greenpark’s focus on scaling its operational infrastructure while evolving its content and influencer capabilities in response to changing search behaviours and AI-driven discovery.
Donohue will report directly into EMEA Managing Director Chris Pearce and brings an extensive track record in operational scaling, having previously served as Operations Director at Phantom Studios. Over the course of his career, Donohue has held senior roles at numerous prominent agencies such as R/GA, Ogilvy, M&C Saatchi and Dare.
He has worked with global brands like Google, Diageo and The Financial Times and was a part of senior teams recognised with multiple industry accolades, including Campaign’s Agency of the Year and Campaign’s Innovation Agency of the Decade.
Giulia Mazzei will report directly to Jane Fulcher, Greenpark’s Head of Content and will lead influencer marketing across EMEA and North America.
Mazzei joins from Swarovski, where she served as a Global Head of Influencer Marketing in-house. She began her career within Swarovski’s global communications team for Atelier Swarovski, leading international PR strategies and brand activations across EMEA, North America and APAC.
During this time, she worked closely with designers including Jean Paul Gaultier, Viktor & Rolf, Christopher Kane and Jason Wu before moving into global influencer leadership as digital and creator culture reshaping luxury communications.
Paul Donohue comments:
My role is about creating the right environment for great work to happen. In practice that’s about putting clear, practical operational foundations in place that support teams, protects quality and allows the business to grow sustainably as the work and client needs evolve.
Chris Pearce, Managing Director EMEA & US, Greenpark adds:
“Paul is a firecracker of operational goodness. He has an impressive track record at some of the best digital agencies in the world. As we experience unprecedented growth, we are delighted he’s joining us.
Social search, creator and influencer content, and the roles these voices play in AI visibility are becoming increasingly important in how consumers discover and engage with brands. Giulia’s global experience across influencer market and multinational brands, combined with her strategic insight and calm, energetic leadership style, makes her ideally placed to support our continued growth as an international content agency.”
Giulia Mazzei says:
Greenpark is at the forefront of AI and LLM-driven search, which is fundamentally changing how brands build influence and trust. As influencer marketing increasingly converges with this space, joining Greenpark feels like a unique opportunity to evolve my expertise and help shape the future of creator-led growth.
This press release has been featured in Campaign, Bdaily, New Digital Age, Performance Marketing World, Business Cloud, and Roast Brief.
