Greenpark wins two diverse, creative-led accounts: Globe Telecom, one of the leading telecom brands in the Philippines; and the launch of Indofood Giant Maxicorn, in Indonesia.
Greenpark Enters the World of Globe
It started with the first round where Greenpark pitched along with two other agencies. Despite being the challenger, Greenpark impressed and secured a spot in the second round.
After two intense rounds, Greenpark won the Globe Postpaid business, which includes branding, visual identity, and creative assets development.
“Globe is a coveted brand with beautiful stories to tell. We’re excited to tell Globe’s story,” said Greenpark Head of Copy APAC, Trina Enriquez, who’s worked with leading Advertisers and industry giants Ogilvy, Dentsu, and Publicis. “I’m confident that with Greenpark’s global expertise and the team’s local insights—we will be able to bring a holistic approach to the campaign,” she added.
Ish Reyes, Senior Account Manager, Philippines led this pitch and is currently managing the account.
Greenpark is Digital Agency of Record for Indofood Giant Maxicorn
As a global brand publishing powerhouse, Greenpark has further proven its multidisciplinary competencies by recently winning the social media account to launch food distribution giant Indofood’s new brand Maxicorn.
With its world-class strategy, creative, social media and production capabilities, Greenpark won a competitive pitch against two other leading agencies to become Maxicorn’s Digital Agency of Record in Indonesia. Greenpark won for its creative and social media strategies and in-depth knowledge of the local audience. The scope of work includes Full Digital Service, Social Media Maintenance, Campaign Launch and Creative Production for the Maxicorn brand in the Indonesian market.
“We are delighted to be named the Digital Agency of Record for Maxicorn and to help Indofood navigate the challenges and opportunities ahead. During an intense pitching process, we were able to leverage the strength of our agency in a model that connects social media, creative, and data-driven marketing to help Indofood build a brand that connects with its audience. We are proud to be Indofood’s partner in this exciting new chapter of their history,” said Que Ramli, who was recently promoted to Greenpark’s Global Social Media Lead.
Harry Wibowo, Head of Marketing for Indofood snacks division, Maxicorn, added that Greenpark was a clear winner in understanding Maxicorn’s business and knowing their consumer lifestyle and behaviour.
“Greenpark went the extra mile when presenting their social media communication strategy, using multiple channels and touch points that were suitable for our bold target audience, as well as brand guidelines and visualisations in creating a strong brand identity. We are excited to see the brand unfold in the eyes of our consumers,” said Wibowo.
Managing this account is Sophia Seddarassan, Associate Account Director, Indonesia.
These new partnerships are a testament to Greenpark’s rapid and impressive growth across Asia Pacific and globally; and to the ingenuity of Greenpark’s data-driven creativity.
Fe Husaint, Creative & Global Brand Head of Greenpark, who led the Integrated Creative Production team to these significant wins, commented, “As we look to extend our leadership as a performance-driven content partner, winning over these powerhouse brands shows how our creatives are also a force to be reckoned with. Industry heavyweights such as Matt, Head of Design, and Trina, Head of Copy, joining the team has accelerated and elevated our successful run. We will continue to expand and prove our creative capabilities to amplify our performance-driven content solutions.”
Husaint pointed out that by fully integrating creativity and data-driven content, the team at Greenpark is ready to apply its industry-leading experience to conceptualise and produce culturally attuned and engaging shoppable content across all markets—with the right content through the right platforms, to empower consumer action.
“We are so proud that so many esteemed organisations have trusted us with the role of helping to build their brands, and we will continue to find new ways to engage audiences and create brand affinity as they assimilate to the new normal post-pandemic,” she pointed out.
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This article has been featured in Adobo Magazine, Marketech APAC and Marketing-Interactive.
