In-house
Dedicated AEO, website and integrated content squads, embedded with your team and performing like your own. Marketing staff augmentation, built for real brands.
Driven by performance
We inject the performance into your content machine. Whether you have an existing content factory or you’re starting your content supply chain optimisation journey, our expertise is placing an in-house SEO team and other specialists into your team to deliver results through your owned and earned content.
Choose your experts
Designing your digital performance squad
In-housing is not a one-size-fits-all solution. Starting with a needs assessment and audit, our marketing staff augmentation tailors each in-house team to integrate seamlessly, deliver and report on content performance, and train your own team to upskill.
In-housing? There’s no reason not to. But here are 4 reasons why you should.
Passion
We know your brand inside and out because we’re embedded in it. We evolve and upskill with you, going beyond execution, becoming an extension of your team.
Productivity
An embedded team enables speedy communication and reactivity. We stay on top of cultural zeitgeist and algorithm changes, keeping you ahead of the competition.
Performance
The squad creates quality content that is geared to perform across every consumer touchpoint for your brand, creating a holistic digital ecosystem.
Pennies
In-housing expertise delivers more for less, saving you money in the long run.
FAQs
It means we place our own specialists directly into your business, working as part of your team rather than at arm’s length like a traditional agency.
You get a dedicated squad — embedded in your workflows, your tools and your day-to-day, but with the depth of an agency behind them.
We offer three options: an SEO squad, a Website squad and an Integrated content squad. You choose the one that fits, or combine them, and they operate as if they’ve always been part of your business.
Each squad is built around a different specialisation.
The SEO squad are search specialists who find the gaps in your owned and earned content and optimise it to perform.
The Website squad are cross-functional performance specialists handling end-to-end management of your sites, from build to optimisation.
The Integrated content squad are end-to-end content specialists producing work at scale to future-proof your whole digital ecosystem.
You can bring in one or run several together depending on your business needs.
It’s the middle path between the two. Hiring directly means months of recruitment, onboarding and overhead to fill a single role; a traditional agency keeps the expertise at arm’s length.
Marketing staff augmentation gives you the best of both: a full, ready-built squad embedded in your team, live in a fraction of the time it takes to hire, with no recruitment overhead.
It starts with a needs assessment and audit, so we understand your business, your gaps and your goals before designing anything.
From there, squad design and onboarding take shape over the following weeks, with the exact timeline depending on the size and mix of the team. We won’t quote a fixed number upfront, because a squad built properly around your needs is worth more than one rushed into place.
Not at all. Our featured work includes Unilever Food Solutions (UFS), but our squads operate across categories — the embedded model isn’t industry-specific. Whatever your sector, the principle holds: place the right specialists inside your team, built around a proper assessment of what you actually need, and let them perform as your own.
Talk to us
We are all about creating needs-led content for omnichannel search and social – the sure way to futureproof your brand’s digital performance.