Go to page content
Hero banner v2 copy 1

Beauty Daily, Digital PR

Clarins

Clarins’ publisher destination harnesses beauty insights to capture media giants’ attention.

GSA23 Finalist3 1536x484 BW
Best Use of PR in Search

70%

Links from beauty specialist domains

10+

AS points increase after activity

62

Links from new referring domains

Brief

To raise Beauty Daily‘s traffic by crafting campaigns based on social listening and upcoming beauty trends focusing on revealing data that editors can use in their publications to enhance readers’ experience.

Image A top PR 1

Solution

Working with the Beauty Daily SEO team, the Digital PR team researched hot topics in the editorial world and identified key points of interest for journalists to attract media attention and build quality backlinks to Beauty Daily.

Image B  TT

What we did

Working with the Beauty Daily SEO team, the Digital PR team researched hot topics in the editorial world to identify two key points of interest for journalists – the rising cost of living and the role of TikTok in dictating beauty trends. The DPR team analysed the cost of living crisis through a beauty lens, conducting an eye-opening survey on the changes in beauty spending habits. For the second topic, our SEO team developed a tool that scraped TikTok and gave access to invaluable data on how the platform impacts beauty and aesthetic trends.

Image A

Results

By attentively researching and identifying key interest points in the beauty editorial world, the Digital PR team created a content strategy that gives editors ready-to-use, engaging data to level up their stories. Across the two campaigns, Beauty Daily earned 62 links from new referring domains. The cost of living campaign mainly attracted backlinks from beauty specialist domains, with an average domain authority of 50. The TikTok Trends campaign helped achieve 66% follow links and a 10 increase in AS points following the DPR activity.

Jen edit 2

Jennifer Grey


Head of Digital PR

Want to talk?

Contact us today to discuss solutions to elevate your brand or business.


More work

Hero banner 2

UFS Academy

Inspiring and educating chefs around the world with creative culinary training.

Case HIDDEN WORDS Sanofi 2000 x 1125 small

Sanofi Hidden Words

An agile social media campaign that surfed a rising AI trend to get closer to Sanofi's audience.

BeautyHub Banner Hero v2

BeautyHub.PH

A digital, inclusive beauty platform for every Filipina.

Thumbnail card

Future Menus

A ground-breaking global food report to keep chefs ready for today and prepped for tomorrow.