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Digital PR

N26, Digital PR

Harnessing Digital PR to reach more European audiences

57%

Of coverage is from highly authoritative websites

120%

Increase in gained links during the top performing month

50%

Of links gained in this month were from topic relevant websites

Brief

To drive traffic and build authority for The Mobile Bank N26’s website by building relationships and attaining coverage from quality, authoritative financial websites across Europe, focusing on Austria, Germany, Spain and Italy.

Solution

Using the monthly focal topics from N26, our team of native Digital PR specialists create relevant angles for outreach to reputable online media to generate buzz.

What We Did

We attract significant media interest with thought-provoking, newsworthy topics. Two relevant topics particularly have earned the most media attention. In one study, N26 analysed customer data to understand consumer behavioural changes and how fast fashion boosted the industry after and during the pandemic, inviting industry experts to comment. For the second, during World Savings Day we revealed exclusive data featuring saving and spending trends in 2022.

Results

By tapping into relevant topics for audiences, authoritative financial websites find value in the content and share the source with their readers. As a result, from coverage like this, N26 is expanding their brand and website reach to new audiences across Europe. In the most successful month, we generated 120% more media links compared to the previous two months and overachieved KPIs. N26 now enjoys more quality links to their webpages that help drive site performance, with 57% of links coming from highly authoritative websites (over 55+ offsite index score).

Testimonials

We have been working with Greenpark for the past 6 months and have been more than impressed. They have been incredibly flexible, offering great support and always being available for every question we had. They have reached new and different audiences for us, which has been a great success. Overall, we have achieved the goals we set out from the beginning, I would highly recommend Greenpark!