To raise Beauty Daily‘s traffic by crafting campaigns based on social listening and upcoming beauty trends focusing on revealing data that editors can use in their publications to enhance readers’ experience.

Working with the Beauty Daily SEO team, the Digital PR team researched hot topics in the editorial world and identified key points of interest for journalists to attract media attention and build quality backlinks to Beauty Daily.

Working with the Beauty Daily SEO team, the Digital PR team researched hot topics in the editorial world to identify two key points of interest for journalists – the rising cost of living and the role of TikTok in dictating beauty trends. The DPR team analysed the cost of living crisis through a beauty lens, conducting an eye-opening survey on the changes in beauty spending habits. For the second topic, our SEO team developed a tool that scraped TikTok and gave access to invaluable data on how the platform impacts beauty and aesthetic trends.

By attentively researching and identifying key interest points in the beauty editorial world, the Digital PR team created a content strategy that gives editors ready-to-use, engaging data to level up their stories. Across the two campaigns, Beauty Daily earned 62 links from new referring domains. The cost of living campaign mainly attracted backlinks from beauty specialist domains, with an average domain authority of 50. The TikTok Trends campaign helped achieve 66% follow links and a 10 increase in AS points following the DPR activity.