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Beauty Daily, Digital PR

Clarins

Clarin’s publisher destination harnesses beauty insights to capture media giant attention.

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Best Use of PR in Search

70%

Links from beauty specialist domains

10+

AS points increase after activity

62

Links from new referring domains

Brief

To raise Beauty Daily‘s traffic by crafting campaigns based on social listening and upcoming beauty trends with a focus on revealing data that editors can use in their publications to enhance readers’ experience.

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Solution

Working with the Beauty Daily SEO team, the Digital PR team researched hot topics in the editorial world and identified key points of interest for journalists to attract media attention and build quality backlinks to Beauty Daily.

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What we did

Working with the Beauty Daily SEO team, the Digital PR team researched hot topics in the editorial world to identify two key points of interest for journalists – the rising cost of living and the role of TikTok on dictating beauty trends. The DPR team analysed the cost of living crisis through a beauty lens, conducting a eye-opening survey on the changes in beauty expenditure habits. The second topic, our SEO team developed a tool that scraped TikTok and gave access to invaluable data on how the platform has an impact on beauty and aesthetic trends.

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Results

By attentively researching and identifying key interest points in the beauty editorial world, the Digital PR team was able to create a content strategy based on giving editors ready-to-use, engaging data to uplevel their stories. Across the two campaigns, Beauty Daily earned 62 links from new referring domains. The cost of living campaign mainly attracted backlinks from beauty specialist domains, with an average DA of 50. The TikTok Trends campaign helped achieve 66% follow links and a 10 increase in AS points following the DPR activity.

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Jennifer Grey


Digital PR Lead

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