Content Hub

The Mixer

Campari Group’s drinkspiration hub designed to inspire sparkling, memorable moments

420K

Traffic sessions in the first six months

800+

Articles published in under one year

4,400

Ranked keywords in top 1-20 positions

Brief

To become the all-in-one drinkspiration destination that provides value and inspiration to consumers whilst increasing organic search visibility for Campari Group’s brands.

Solution

Bridging the gap between brand and publisher with the creation of The Mixer. A one-stop platform of needs-led, SEO articles that inspire sparkling and memorable moments with loved ones through quality cocktail making at home.

What We Did

After conducting initial category assessments and traffic modelling, we conceptualised, built, and launched The Mixer. Our team of editorial and Digital PR experts, who specialise in the lifestyle, food, and drink industries, have published over 800 recipes and articles – along with relevant product recommendations – based on deep social and organic search insights. The goal is to ensure that every piece published perfectly aligns with what interests and serves the target audience, from recipes to tutorials and happening-now trends.

Result

Greenpark built and launched The Mixer for the UK and US towards the end of 2022. The Tech team led all stages of planning and execution including wireframes, mockups, UX/UI and application development. Tech and SEO play a key role in capturing unbranded and branded organic search queries to help consumers along their journey and increase organic search visibility. The Mixer will drive incremental organic traffic to brand owned channels to further build authority and encourage visitors to take action.

Campari Group Testimonial

Greenpark has a rare knowledge of both creative and technical topics with a true consumer mindset. They have been one of the easiest agencies to work with, delivering super quality.