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Case CCUC 2000 x 1125

Cada Casa um Caso


Demystifying the world of home cleaning and organisation with Reckitt.

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Gold Winner for Website - Consumer Product / Services


Cada Casa Um Caso (CCuC) is a content hub created with Reckitt with a big mission: to demystify the world of home cleaning and organisation. The aim is to use optimised content to drive organic traffic, while naturally promoting the brand’s products.

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Led by search and social insights, CCuC provides needs-led content to solve daily housekeeping challenges and inspire ordinary people to find the magic in cleaning across digital platforms.

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What we did

The key to success was a consistent SEO strategy that worked as a baseline for a multiplatform content strategy. The holistic channel data shaped a high-performing social media and Digital PR strategy, supported by the creation of tailored audio visual assets. The result was thumb-stopping content that responded to the target audience’s needs, leading to retention and interaction across platforms and e-commerce websites.

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In the first year of launch, the content hub gained close to 1 M organic sessions while its social channels keep attracting new and engaged audiences, driving traffic to the website and e-commerce sites. Digital PR has further enabled CCUC to establish trust and authority with over 500 backlinks. In two years, Cada Casa Um Caso has become a key destination for Brazilians for cleaning solutions and organisation tips.

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Rodrigo Ribeiro

Managing Director

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