Chef illustration

Social Media

#FairKitchens by UFS

Championing a healthier culture within the hospitality industry with UFS


Impressions across channels


Engagement across channels


Increased engagement rate


To strengthen the position of #FairKitchens — a UFS purpose-led initiative — as an unmissable social movement to create a healthier culture that challenges industry norms within the hospitality industry.


A revitalised digital content strategy that positions the brand as an authentic change agent, educates the target audience, and inspires stakeholder buy-in through powerful storytelling.

Fairkitchen content hub

What We Did

We use social listening and regular research sessions — tapping into a network of over 250 chefs and industry professionals in the process — to discover the topics and pain points we should focus on. Based on our findings, we craft and publish a wide range of content across Facebook, Instagram and LinkedIn, including videos, memes, and infographics as well live virtual events, all of which we optimise for maximum performance.


In just one year, #FairKitchens has seen a dramatic increase in audience engagement, with audiences not only leaving thoughtful comments and sharing their own experiences, but also reposting the content which gets the brand out authentically. Social participation is a critical outcome for the initiative. 


#FairKitchens is a challenging but also very rewarding job. We have succeeded in building this social platform by having a strong partnership and team with our agency. I’m very pleased and thankful to have Greenpark as our trusted partner on this journey which I believe makes a huge difference within the Foodservice industry.

Unilever Food Solutions logo

Natalia Agafonova, Head of Marketing at Unilever Food Solutions

Our Content Hubs

Allthingshair Unilever
Beautyhub Unilever
Beauty Daily logo
Allthingshealth logo
Masak Apa Hari Ini Unilever
Nakmakanapa Unilever
Cada Casa um Caso logo
Desenrolla logo
Recepedia Unilever
The Mixer logo
Portal Vet content hub
Bebeautiful Unilever
Campari academy logo
Recipedia Unilever
How to Cook content hub

Our Clients

99 Pay logoAIA logoBarry Callebaut logo
Campari group logoClarins logoClear Correct logo
Lipton logoOracle logoReckitt logo
Royal Canin logoSanofi logoStraumann logo
Unilever logoUnilever Food Solutions logoVirbac logo
Ekaterra logoFair Kitchens logoGlobe logo
Kimberly Clark logoMais Abracos logoMaxicorn logo
N26 logoOlla logoCool Haus logo
Ponds logoRicola logoTresemme logo
Upfield logoUnilever professional logoVaseline logo
Botanica logoBango logoRelx logo
Very Dairy logoWatsons logo