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a children playing with her book

Bebeclub Indonesia

Danone

A parenting resource hub to boost knowledge for Indonesian moms – powered by Danone.

33%

Organic page views in 6 months

0:01:33

Average session duration within 6 months

1,2K

Non-branded keywords in the first page

Brief

To improve Bebelac‘s rankings in search and strengthen its purpose of playing an integral role for mothers who wish to raise children who are intelligent – intellectually, emotionally, and socially.

a mother and her newborn child

Solution

To elevate Bebelac’s search presence and establish Bebeclub as a top resource for Indonesian parents, Greenpark was tasked with creating SEO-optimised articles. These articles are specifically designed to cater to the interests and concerns of prudent Indonesian mothers.

a parent holding his child's hand

What we did

Greenpark leveraged its SEO expertise to identify and target key search trends that align with the informational needs of Bebeclub’s audience. By producing content that resonates with these trends, Greenpark helped Bebeclub cover essential topics. The content is meticulously backed by medical journals and recommendations from doctors to address the most pressing search queries related to child care and fill any informational gaps present in the brand’s search strategy.

a pregnant woman eating a nutritious food

Results

The targeted SEO approach and quality content production resulted in a significant improvement in Bebelac’s search engine rankings, driving more traffic to the Bebeclub site by 33% organic page views and 26% organic sessions. Active users are also increased by 12%, gaining 1.75 average page per sessions. This not only enhanced Bebelac’s visibility but also reinforced its commitment to supporting Indonesian mothers with reliable, scientifically-supported information on raising well-rounded, healthy children. This strategy successfully positioned Bebeclub as a vital resource for parents looking for expert guidance on raising children.

Crissy Ancheta

Crissy Ancheta


Head of Client Services

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