Launching Coolhaus

Coolhaus Singapore

Enticing people with animal-free ice cream from their timelines.

190K

Organic impressions across Instagram and TikTok

10X

Follower growth in 3 just days

12K

Profile visits from key opinion leaders engagement and live coverage

Brief

Introduce Coolhaus to Singapore and encourage trial by highlighting the brand’s unique selling proposition: real diary creaminess without the cow.

Solution

Food porn-style social media content designed to encourage trial and position Coolhaus as the better, kinder, more inclusive alternative to traditional ice cream products.

What we did

As we launched their Coolhaus’ Instagram and TikTok accounts, our approach had to be bold. We went big and all-out to build an engaged following, fast. We published 20 live event coverage Instagram stories plus reels of each session, reposted all tagged content, and reacted and replied to all messages, mentions, and feed posts.

Results

By telling the brand’s story of its humble beginnings combined with engaging visual content, we can capture and bring its essence to life. Using a distinctive visual treatment and informative content, we are successfully growing awareness for the brand every month. All content is pre-planned and goes through a detailed check with clients to make sure every piece of information is genuine and authentic.

It has been a breeze working with Greenpark for Coolhaus’ launch in Singapore. Although we were a new brand, Greenpark was very eager to help grow out brand and has provided very creative and trend jacking content ideas. Within a short time, Greenpark has created high awareness for the brand and built brand love.

Loh Le Ling

COOLHAUS MARKETING MANAGER

The Urgent Company SEA