TikTok Search

Unilever Beauty & Wellbeing

A data-driven TikTok Search campaign leveraging SEO strategies, trending insights, and influencer content to boost discoverability, engagement, and conversions for Unilever Beauty & Wellbeing Philippines.

21K

Followers growth

8.15M

Total video views

14%

Total search referral (industry benchmark: 4.5%)

Brief

Unilever Beauty & Wellbeing Philippines wanted to drive content discoverability through a new stream of shoppable videos, increasing purchase consideration and conversions via TikTok Shop.

Solution

We integrated TikTok SEO Search and Social Trends insights pertaining to beauty, skincare, and haircare into content planning and creation, with the support of TikTok ads. We reached a wider audience and drove higher engagement within our niche community of beauty and self-care enthusiasts.

What we did

To maximize content discoverability and engagement, we implemented a data-driven approach focused on TikTok’s unique search behaviors and trends.

– Social Insights: Conducted an in-depth analysis of brand and competitor performance to understand content trends, engagement drivers, and audience behaviors. This helped refine content strategy to align with market demand.

– Search Insights: Identified high-impact keywords and hashtags to optimize TikTok search performance. By leveraging trending and relevant terms, we ensured higher visibility and discoverability within the beauty and self-care niche.

– TikTok Platform Insights: Analyzed trending music, themes, and content topics to create engaging, platform-native content that resonated with TikTok’s algorithm and audience preferences. This approach helped maximize organic reach and enhance video performance.

Results

By implementing a strategic TikTok SEO Search and Social Trends approach, Unilever Beauty & Wellbeing successfully increased content discoverability and engagement, translating views into real sales.

– 21K new followers, strengthening a niche community of beauty and self-care enthusiasts

– 8.07M total impressions, expanding brand visibility across TikTok

– 8.15M total video views, proving the effectiveness of shoppable video content

– 320+ products sold, highlighting the direct impact on conversions

– 14% total search referral, significantly surpassing the 4.5% industry benchmark

This data-driven approach enabled Unilever Beauty & Wellbeing to maximize TikTok’s potential as a highly engaging, search-driven shopping platform, connecting the brand with a wider audience and increasing sales.