Kira 450 x 700

SEO & Insights

Kira by Intimus

A safe, empowering space breaking the stigma around menstruation

580K

Search impressions since launch

8K

Indexed keywords since launch

Brief

To create a safe space where Intimus can connect with its younger audience and break the stigma around menstruation through information and empowerment.

Solution

Kira, a digital platform, designed to inform and provide its target audience with a safe space to converse about menstruation and intimate health, plus access to relevant products and personalised offers from Intimus.

Kira devices

What We Did

We performed a technical and SEO analysis of the client’s existing platform and listed adjustments to improve platform performance based on our findings along with a data-driven content strategy involving needs-led articles, interviews and free resources such as videos.

Results

Kira has successfully cemented its position, not only as a trusted source of valuable information on menstruation, but as a safe space for important conversations on the subject to take place. Since its launch, the needs-led SEO editorial is attracting audiences to the site organically and continuously driving excellent organic traffic, engagement and growth. Kira has enabled Intimus to formulate an authentic, human connection between the brand and its consumer.

Kimberly-Clark Testimonial

Kira is a girl's most experienced friend. Kira creates a safe place for learning and asking questions about menstrual and intimate health without stigmas. Our goal is to connect with our younger consumers and facilitate conversations by providing useful and relevant content that answers their questions, we do this through deep understanding of their search behaviour and needs.

Kimberly-Clark logo

Amanda Loverbeck, Consumer Experience Manager at Kimberly-Clark Brazil

Our Content Hubs

All Things Hair
Beauty Hub
Beauty Daily
All Things Health
Masak Apa Hari Ini
Nak Makan Apa
Cada Casa Um Caso
Desenrolla
Recepedia
The Mixer
Portal Vet
BeBeautiful.IN
Campari Academy
Recipedia
How To Cook
Manifesto.PH

Our Clients

99PayAIABarry Callebaut
Campari GroupClarinsClear Connect
LiptonOracleReckitt
Royal CaninSanofiStraumann
UnileverUnilever Food SolutionsVirbac
EkaterraFair KitchensGlobe
Kimberly ClarkMais AbraçosMaxicorn
N26OllaCool Haus
Pond'sRicolaTresemme
UpfieldUPROVaseline
BotanicaBangoRelx
Very DairyWatsons