SEO & Insights
Kira by Intimus
A safe, empowering space breaking the stigma around menstruation
Search impressions since launch
Indexed keywords since launch
To create a safe space where Intimus can connect with its younger audience and break the stigma around menstruation through information and empowerment.
Kira, a digital platform, designed to inform and provide its target audience with a safe space to converse about menstruation and intimate health, plus access to relevant products and personalised offers from Intimus.
What We Did
We performed a technical and SEO analysis of the client’s existing platform and listed adjustments to improve platform performance based on our findings along with a data-driven content strategy involving needs-led articles, interviews and free resources such as videos.
Kira has successfully cemented its position, not only as a trusted source of valuable information on menstruation, but as a safe space for important conversations on the subject to take place. Since its launch, the needs-led SEO editorial is attracting audiences to the site organically and continuously driving excellent organic traffic, engagement and growth. Kira has enabled Intimus to formulate an authentic, human connection between the brand and its consumer.
Kira is a girl's most experienced friend. Kira creates a safe place for learning and asking questions about menstrual and intimate health without stigmas. Our goal is to connect with our younger consumers and facilitate conversations by providing useful and relevant content that answers their questions, we do this through deep understanding of their search behaviour and needs.