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NewsAugust 16, 2024

BeautyHub.PH Wins Silver at Marketing Excellence Awards 2024

A well-deserved win for BeautyHub.PH, which empowers Filipinas with inclusive, search-driven content, addressing real beauty concerns and championing diverse beauty standards.

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We’re beyond excited to share that Greenpark, in collaboration with Unilever Philippines, has taken home the Silver Award for Excellence in Search Marketing at the Marketing Excellence Awards Philippines 2024! This win highlights the amazing work behind BeautyHub.PH, a platform that has reshaped the way beauty is talked about in the Philippines by focusing on inclusivity and authenticity.

The Impact We’ve Made

The heart of our success lies in the unique search-led approach of BeautyHub.PH. With over 358,000 unique beauty and lifestyle keywords carefully analyzed, the content we produced hit right at the core of what Filipinas are truly searching for. Instead of chasing unrealistic beauty ideals, BeautyHub.PH offers real, expert-backed advice on topics that matter most—like dealing with everyday beauty concerns, from sweat stains to stretch marks.

This strategy didn’t just feel right—it got results:

328% boost in referral traffic
94% increase in users in 2023
150% more impressions on articles optimized with AI-generated visuals

But beyond the numbers, the most rewarding part has been fostering a community where Filipinas feel seen, heard, and celebrated.

Unilever Philippines Named Marketer of the Year 2024

As if things couldn’t get better, we’re also thrilled to announce that Unilever Philippines has been named Marketer of the Year 2024! This honor highlights Unilever’s dedication to pushing boundaries and championing inclusivity in the beauty industry.

Check out the full list of winners here.

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