Press Release
Singapore, 17 February 2025 — Greenpark is proud to announce its partnership with Kellogg’s Southeast Asia as the Regional Social Media Partner for 2025. This collaboration will enhance Kellogg’s digital engagement across Southeast Asia, including Indonesia, Malaysia, Philippines, Singapore, and Thailand.
What This Partnership Delivers
Greenpark will drive a regional social media strategy that aligns global vision with local nuance. By leveraging deep market insights, creative expertise, and real-time engagement, the agency will build impactful campaigns that strengthen connections with Kellogg’s diverse customer base.
This impactful strategy also unifies Kellogg’s social presence across Southeast Asia, cementing its top-choice status for millennial moms and families—Assuring them that Kellogg’s is a reliable ally that provides the best breakfast for their kids—offering superior taste and health benefits.
Key points include:
- Consistent regional strategy – the single source of truth
Central to the project is a cohesive social media approach that respects local preferences while maintaining regional brand consistency. With flavors that define domestic breakfasts and storytelling that connects across cultures, this approach effectively communicates Kellogg’s commitment to quality in every market. - Building communities, one interaction at a time
Real-time, round-the-clock engagement keeps Kellogg’s connected to its audience on social. These meaningful, always-on interactions will nurture stronger relationships and foster brand loyalty. - Creative brilliance with a local touch
To captivate diverse audiences, thumb-stopping content will blend Kellogg’s global brand vision with the unique tastes and trends of each market. - Smart campaigns powered by data
Backed by robust search audits and competitive insights, every element of the campaign is optimized for maximum relevance and measurable impact. This way, Kellogg’s stays ahead of the pack in the swiftly evolving digital landscape. - Social search integration
Audience search behavior on social platforms plays a pivotal role. These social search insights will be baked into campaign planning to create high-impact, search-informed content for Kellogg’s.
Driving Social Excellence Together
“Winning key accounts like Kellogg’s is a fantastic start to the year! I’m incredibly proud of the team,” shared Fe Husaint, Managing Director, Greenpark APAC. “This success underscores our deep understanding of the evolving search landscape and our ability to create impactful content that resonates with consumers. We’re committed to delivering value by crafting content that truly matters and drives results for our clients.”
“I want to express my sincere gratitude to the Greenpark team,” added Jessa Rena, Kellogg’s Commercial Lead. “Despite facing holiday constraints and a tight deadline to launch in 2025, they delivered exceptional work with incredible speed and depth. This account ventured into new territory for Greenpark, yet their insights and understanding were profound. The team grasped our long-term vision for Southeast Asia with remarkable clarity and presented highly relevant solutions—exceeding our expectations.”
This partnership reflects a shared vision for shaping the future of social media with innovative content and social search integration. Together, Greenpark and Kellogg’s are setting a new benchmark for social media excellence in Southeast Asia.
Featured in Marketech APAC.
