Greenpark, the multi-award-winning, global content marketing and brand publishing agency, recently recognised as 3X Finalists in Campaign Asia – Pacific’s Agency of the Year Award 2021, announced that it has hired multiple, new, proven leaders from different disciplines across the region in its efforts to further strengthen its leadership, whilst improving diversity within its ranks and in its coverage.

Greenpark is part of the Unilever Foundry start-up ecosystem, and has continued to thrive during the global pandemic, scaling-up and growing its successful operations throughout APAC. The team has seen record growth of over +150% increase this year, and grown from 40 staff at the start of the year to +100 today. 70% of the Greenpark team are women.

Championing diversity and inclusion since its inception, Greenpark takes great pride in attracting, identifying, developing and retaining trusted, inclusive, authentic, and most of all, highly effective leaders from different genders, cultures, orientations and backgrounds, to leverage the power of collective difference, and ignite the spark of business brilliance, to deliver success for world-class clients. The newest team members are not only award-winning, but come with extensive experience from some of the biggest agencies and brands across APAC, including Malaysia and the Philippines, further strengthening the Greenpark’s presence in the region.

Greenpark Client Servicing Team

  1. Crissy Ancheta is a well-rounded advertising and communications practitioner with over 15-years of extensive experience managing integrated advertising campaigns for both multinational and local brands. With a proven and successful track record of meeting business goals for start-ups to Fortune 500 companies such as Guardian, Tupperware, P&G, Diageo, Pfizer and Unilever, Ancheta, an industry veteran, joins Greenpark to accelerate Greenpark business growth as Head of Client Services, APAC.
  2. Regine Mercado brings rich experience and expertise in account management to Greenpark, having worked on accounts such as Unilever, NIVEA, and Robinsons Malls in the Philippines. With over 10-years of combined experience in Account Management, Strategic Business Development, Events Management, Content and Video Production, and as a Certified Digital Marketer, Regine joins Greenpark as a Group Account Director for Unilever and will be focusing on growing Greenpark’s Unilever business across the region.
  3.  Elaine Giam comes to Greenpark as a Senior Account Director based in Malaysia, with over 20-years of experience working in both mainstream and the digital marketing communications industry. Her diverse background and client expertise includes working with F&N Beverages, Unilever, Maybank, Maxis, BMW and Microsoft.

Creative Production Team

  1. Matt Yu is a versatile creative leader in the communications and design industry with over 10-years of experience. He has worked on a wide portfolio of leading brands including Coca-Cola and Unilever and top agencies such as NuWorks Interactive Labs, Grey, DDB and Publicis. Reporting to Creative & Global Brand Head, Fe Husaint, he joins the growing Greenpark creative team as the Head of Design.
  2. Trina Enriquez also joins the creative team as Copy Lead. She boasts 8-years of experience as a copywriter at leading advertising agencies such as Ogilvy, Dentsu and Publicis in the Philippines, working with various leading brands such as Guess, Pond’s, Unilever, NIVEA, Goodyear and Cadbury.
  3. Renzo Virey joins Greenpark as a Senior Art Director. Renzo comes with 8-years of experience, having worked with Bates Chi & Partners, Ogilvy and NuWorks Interactive Labs. He worked on brands such as Quaker, Lazada and UNICEF, and had a stint on the brand side for Skechers as in-house creative.
  4. Mirza Afiq Beg, joins Greenpark, based in Malaysia as the Regional Social Media Lead, reporting to Global Social Media Lead, to manage all things social across APAC. With over 7-years of leading agency experience, from media, digital to creative arms, Mirza is an all-around social media specialist who has worked on leading brands such as Ford, F&N, Petronas, British American Tobacco, Spritzer and Celcom.

Editorial Team

  1. Lily Wong  joins Greenpark as Managing Editor for Malaysia. She has over 18-years of experience as a writer and editor in Malaysia working with several print and digital magazines and publications.
  2. Jordana Maia Blanco has spent over 11-years creating quality content across both traditional and digital environments. With an eye for detail and storytelling, Jordana joins Greenpark as Managing Editor. Her previous stints include working on the Honeycombers platform.

In addition to the new hires, Greenpark has promoted Fe Husaint, former Creative & Brand Strategy Director, who is responsible for accelerating company growth this year, to Creative & Global Brand Head. Fe will be overseeing a 45-strong, integrated creative production team – comprising Social, Creative, Production and Post-Production units. Fe Husaint will also be the youngest group partner globally.

 Fe Husaint, Women to Watch 2021 by Campaign Asia said, “I am excited to embark on my new role as Creative & Global Brand Head. Greenpark is already well-established as an SEO-driven agency, and I look forward to building synergy between SEO and Creative, together with this formidable new, talented team. My vision is to bridge Greenpark’s best-in-class SEO offering with our Greenpark creative solutions, enabling our clients to reach the right audience at the right time, in a more efficient and impactful manner. Our new, top, creative talents will no doubt be pivotal in delivering award-winning campaigns and developing creative solutions that will significantly improve the SEO performance of the brands we work with and the positive and successful business outcomes for our esteemed clients.”

Que Ramli, who has also been instrumental in growing Greenpark’s social business in APAC region, has been promoted from Social Media Lead APAC to Global Social Media Lead.

 Martin Niens, formally Head of Client Services, has also been promoted to the role of Head of Operations at Greenpark, to drive new business and turbo-power growth.

Niens said, ”As an integral part of the team, working across account management, strategy and operations – I am excited to take on this new role at Greenpark during this high growth period. As the world becomes more digital and data-driven, I look forward to building and leading our project management and UX/UI teams; and working with them to capture big growth opportunities across our portfolio, improve efficiencies, drive transformation and advance our operational excellence to enable greater performance and results across the APAC region.”

Greenpark’s Managing Director APAC, Marcelo Bittencourt, Finalist for Campaign Asia-Pacific’s Agency Head of the Year said, “What makes our business successful is that we continue to prioritise our team. We’re thrilled to promote team members who have gone above and beyond, and bring in many new outstanding, talented individuals. I am confident that the new hires will be excellent matches for the positions and strong assets to our company. With a growth of over +150% in team strength this year, our employee expansion efforts are a true industry differentiator, and we will continue to build our staff team with the skill sets our customers need.”

 

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This article has been featured in Adobo Magazine and Marketech APAC.