Can you describe your role?

As the CEO of Greenpark, I oversee the global P&L to ensure the business generates sufficient revenue to support our team and operations. My responsibilities include monitoring cash flow, making strategic investment decisions and actively sourcing talent – I dedicate a significant amount of my time interviewing potential hires all over the world who can contribute to our vision.

I also serve as an ambassador for Greenpark, engaging with CMOs and industry leaders across various markets, including the Philippines, Brazil, New York, Paris and London. My mission is to evangelise our services and capabilities, particularly in omnichannel search and social media. I also focus on organisational strategy, ensuring we have a well-structured team that aligns with our business objectives.

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