Artificial intelligence is reshaping how people discover brands online, forcing businesses to rethink traditional search and content marketing strategies. As platforms like ChatGPT, AI Overviews and Perplexity become increasingly influential, agencies are moving beyond SEO to help brands improve their visibility within AI-generated answers. Greenpark has been at the forefront of this shift, combining data, technology and creative expertise to build strategies that help global brands stay discoverable in an AI-first world.
In this interview, Chris Pearce, Group Managing Director for EMEA, US and APAC at Greenpark, discusses how the agency evolved into a global leader in AI visibility, creator intelligence and performance-driven content. He shares lessons from scaling internationally, fostering innovation through AI, building long-term client partnerships, and why agencies that embrace intelligent search today will have a significant competitive advantage tomorrow.
How was your company born and where are you based?
Greenpark was founded in 2014 by our CEO Sven Lung. He had a vision to become a leading global performance-driven content agency that delivers amazing results for brands. Technology first and data driven, an innovative and entrepreneurial spirit drove this once small agency into the world-class business it is today. Sven is an avid entrepreneur and his other notable ventures incude online fashion retailer Brandalley.com, a business which sold 70,000+ products per day and grew to $200m in revenue.
Greenpark now has a HQ in London and global hubs across EMEA, US, LATAM and APAC. We employ over 250 digital experts in data, GEO, insights, creative content, editorial and social. Today we specialise in getting brands discovered through AI visibility and creator intelligence. There are three core pillars to our operation: Brand visibility, Creator intelligence and in-housing of Gen AI talents.
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