BeautyHub.ph Case Study

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BeautyHub.PH

Unilever Personal Care & Beauty

A digital, inclusive beauty platform for every Filipina.

Gold for Excellence in Marketing Transformation

Excellence in Communications/PR

Excellence in Customer Empowerment

Excellence in Brand Bravery

900+

Articles published in under two years

33%

Keyword ranking increase

6

Months topped Crownpeak leaderboard

Brief

To challenge outdated beauty standards and encourage women to celebrate their uniqueness, with the battle cry ‘be your own beautiful’.

Solution

We created a publisher platform BeautyHub – a digital space that champions positive beauty, rewriting the rules on how Filipino women should act, look and be through empowering stories and self-care, beauty and wellness content.

What we did

BeautyHub.PH provides expert information on inclusive beauty trends while celebrating all beauty. We have published over 800 SEO articles covering skin, hair, fitness, well-being, and lifestyle that seamlessly incorporate relevant brands while staying focused on issues that matter to the target audience.  BeautyHub.PH produces regular sections including “Ask the Expert”, a breakdown of complex beauty concerns, “Getting Unready”, an unfiltered look into celebrities embracing natural beauty, and “Unhindered Conversations”, real stories of Filipina empowerment.

Results

BeautyHub.PH enjoys great visibility in organic search, a steady flow of sizeable organic traffic hitting up to 100K sessions a year, and an impressive engagement rate thanks to the quality and relevance of the content. BeautyHub.PH ranks for over 55K keywords, showing a 32.57% increase in keywords ranking in the top 100 on Google. BeautyHub.PH is without a doubt becoming a trusted and authentic resource for all Filipina women.

Consistently over-achieving traffic targets! Go BeautyHub Team!!!

Francis Almirante

SOUTHEAST ASIA CONTENT AND PARTNERSHIPS LEAD

Unilever