Campari Academy Case Study | Greenpark Digital

Brief

To build and launch a digital education platform for Campari Group’s top 8 markets and position it as the global B2B centre of excellence for bartenders.

Solution

As Campari Group’s trusted tech partner, we designed, developed and launched Campari Academy — 8 fast, performance-driven headless CMS sites — in just 5 months.

What we did

Leading all stages of planning and execution – including wireframing, the production of mock-ups, UI/UX design, and application development – Greenpark built Campari Group’s multi-market digital education platform along with a brand-new, ultra-modern learning management system (LMS). We launched the first global site in June 2022 followed by the regional ones for Italy, the US, the UK, Spain, Brazil, Australia and France.

Results

Designed specifically to help Campari Group build and grow an organic audience, the platform – which is seamlessly integrated with the client’s internal systems – captures valuable insights about their B2B audience, enabling their different brands to better understand what their customers care about and need. After the success of the first 8, we rolled out the final 14 local markets.

Greenpark has a rare knowledge of both creative and technical topics with a true consumer mindset. They have been one of the easiest digital agencies to work with, delivering super quality.

Jeremie Moritz

GLOBAL CONSUMER ENGAGEMENT SR. DIRECTOR

Campari Group