Kira by Intimus

Kimberly-Clark

A safe, empowering space breaking the stigma around menstruation.

2,1M

Organic traffic sessions in 2023

60K

Indexed keywords since launch

2,4M

Users of Kira

Brief

To create a safe space where Intimus can connect with its younger audience and break the stigma around menstruation through information and empowerment.

Solution

Kira, a digital platform, designed to inform and provide its target audience with a safe space to converse about menstruation and intimate health, plus access to relevant products and personalised offers from Intimus.

What we did

We performed a technical and SEO analysis of the client’s existing platform and listed adjustments to improve platform performance based on our findings along with a data-driven content strategy involving needs-led articles, interviews and free resources such as videos.

Results

Kira has successfully cemented its position, not only as a trusted source of valuable information on menstruation, but as a safe space for important conversations on the subject to take place. Since its launch, the needs-led SEO editorial has been attracting audiences to the site organically and continuously driving excellent organic traffic, engagement and growth. Kira has enabled Intimus to formulate an authentic, human connection between the brand and its consumers.

Kira is a girl’s most experienced friend. Kira creates a safe place for learning and asking questions about menstrual and intimate health without stigmas. Our goal is to connect with our younger consumers and facilitate conversations by providing useful and relevant content that answers their questions, we do this through a deep understanding of their search behaviour and needs.

Amanda Loverbeck

Consumer Experience Manager

Kimberly-Clark Brazil