Generative AI

Powering agile, relevant creative tailored to your brand.

Generative AI is changing the way we create visual content Informed by real-time data, it speaks directly to your audience’s lives in the moments that matter. With an artistic and critical eye, our AI Artist Squad generates unique, tailored content your audience will love.

Our AI commitments

Transparency

We’re always transparent when it comes to using AI in the work we produce. Creating genuine, engaging content is what we do, and our work will never lose that.

Supercharged creative

We embrace professional AI tools to supercharge our creative process. They free up time and mental space to help us craft winning ideas for your brand.

Responsible use

We use AI tools for good. To best represent the world around us, we pay close attention to diversity, equality and inclusion so nobody feels left behind.

Quality assurance

AI or not, we run the same quality-assurance checks on every piece of creative to help you maintain a consistent, positive reputation with your audience.

Testing and learning

We never stop. Committed to staying ahead of the curve, we embrace new ways of working and stay positively curious about machine-learning tools so we can create the best content for you.

Keep questioning

We always ask ‘Why should this be AI-generated?’ Just because the tool exists it doesn’t mean it should be used for every asset creation. We’ll only use it if it elevates a brand’s connections to its audience.

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Generative AI is not simply an enabler of efficiencies, it’s a game changer in driving consumer relevance and building brand equity – when used right it has the power to bring brands closer to their audience around the world.

Ian Colvin

Chief Strategy Officer

Reactive content tailored to each brand

Bringing Sanofi Consumer

Healthcare brands

closer to consumers

KEY CHALLENGE

Leveraging digital insights and generative AI tools for speed and impact.

SOLUTION

Using AI, we created 1000 unique images, blending key brand words into visual landscapes for six final posts, resulting in record organic social user engagement.

Want to learn more?

Full Case Study

Generative AI unlocks bigger ambitions with...

Agility

Step out of traditional brand communications and into the zeitgeist with rapid end-to-end production of highly relevant and reactive content that takes just days to make.

Budget efficiency

Save up to 90% on traditional shoots and sweat your assets to squeeze more value. Expand your brand narrative efficiently with rich visual storytelling, from lower funnel assets to full campaign creations.

Performance

Drive higher asset performance and hone your messaging by testing more assets than ever before and taking advantage of unlimited learning possibilities.

Driving traffic and quality through AI

AI imagery spurs site

traffic and narrative

alignment for Campari

KEY CHALLENGE

Generic stock images dilutes brand identity and lowers readers’ engagement and trust.

SOLUTION

Transitioning from stock to AI-images, we crafted unique imagery aligned with each article’s narrative. The result was 66%+ web search clicks, 375%+ image search clicks & 5%+ engagement!