Greenpark announces the appointment of Sam Barker as Head of Omnichannel Search & Insights to enhance its search expertise in an ever-evolving digital landscape.
The push for omnichannel expertise demonstrates Greenpark’s dedication to a holistic approach in search marketing. Understanding the diverse digital touchpoints in the customer journey has become critical now more than ever, leading to the need for Sam’s appointment. Barker will oversee all SEO teams and projects across EMEA and the US, reporting directly to Managing Director Chris Pearce.
Sam brings over a decade of experience in search having most recently helped lead the SEO proposition at Dentsu. His career spans various sectors including B2C e-commerce and B2B finance, with notable clients such as ASDA, Uniqlo, JP Morgan and Santander.
Sam Barker said:
I was super impressed by Greenpark’s dedication to help brands navigate the complexities of modern search, particularly given their belief in multiple platforms playing a pivotal role in consumer engagement. Additionally, my passion for SEO aligns perfectly with Greenpark’s focus on earned and owned strategies
Chris Pearce, Managing Director EMEA & US, commented:
The pivot to omnichannel search is a great opportunity for us to grow our capabilities and deliver better value for our clients, and Sam is perfectly placed to drive this. By leveraging insights across various channels we can build compelling content strategies that resonate with diverse audiences.
This hire follows a wave of additional recent senior appointments, including Senior Account Directors, Brad Luo and Kivia Martins, and Social Media Director, Alicia Van Coillie, further strengthening Greenpark’s leadership team as the agency continues on its growth trajectory.
This press release has been featured in Campaign US, Mediashotz, The Digital Age and Roast Brief.
