Sanofi Hidden Words
An agile social media campaign that surfed a rising AI trend to get closer to Sanofi's audience.
A parenting resource hub to boost knowledge for Indonesian moms – powered by Danone.
Organic page views in 6 months
Average session duration within 6 months
Non-branded keywords on the first page
To improve Bebelac‘s rankings in search and strengthen its purpose of playing an integral role for mothers who wish to raise intelligent children – intellectually, emotionally, and socially.
To elevate Bebelac’s search presence and establish Bebeclub as a top resource for Indonesian parents, Greenpark was tasked with creating SEO-optimised articles. These articles are specifically designed to cater to the interests and concerns of prudent Indonesian mothers.
Greenpark leveraged its SEO expertise to identify and target key search trends that align with the informational needs of Bebeclub’s audience. By producing content that resonates with these trends, Greenpark helped Bebeclub cover essential topics. The content is meticulously backed by medical journals and recommendations from doctors to address the most pressing search queries related to child care and fill any informational gaps present in the brand’s search strategy.
The targeted SEO approach and quality content production resulted in a significant improvement in Bebelac’s search engine rankings, driving more traffic to the Bebeclub site by 33% organic page views and 26% organic sessions. Active users have also increased by 12%, gaining 1.75 average pages per session. This not only enhanced Bebelac’s visibility but also reinforced its commitment to supporting Indonesian mothers with reliable, scientifically-supported information on raising well-rounded, healthy children. This strategy successfully positioned Bebeclub as a vital resource for parents looking for expert guidance on raising children.
Ninda Aldila
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