Portal Vet

Royal Canin Brazil

Royal Canin expertly guides Vets on pet nutrition with its dedicated digital B2B platform.

186%

Increase of keywords ranking in top 3 position

740K

Organic sessions in the last 12 months

85%

Of all traffic comes from organic search

Brief

Royal Canin wanted to use their B2B platform – Portal Vet – to engage with and attract a wider audience of veterinarians with relevant content on animal nutritional solutions to enhance quality of life.

Solution

An in-depth audit, technical redesign and revitalised SEO content strategy for the existing B2B platform to increase organic search performance and engagement with their target audience.

What we did

We performed a full site audit, website revamp and search engine optimisation to address technical issues and improve the overall user experience of the existing platform. To drive traffic and engagement, we also developed a data-driven, needs-led, search-optimised B2B content strategy that provides veterinarians with informative articles and answers to their questions.

Results

Since the optimisation project kicked off, the revamped Portal Vet site has enjoyed significantly better search performance, resulting in 1M+ organic sessions in just 18 months, with 80% of all traffic coming organically from search. The B2B platform also enjoys excellent session times and engagement, thanks to the high-quality, needs-led content on the site.