UFS Academy

Unilever Food Solutions

Inspiring and educating chefs around the world with creative culinary training.

1000

Training videos shot & produced

40K

Chefs across 30+ markets

40%

Of registrations on UFS.com come from Academy

Brief

Unilever Food Solutions (UFS) wanted a way to engage with chefs – their B2B customers – in an impactful way to boost their brand awareness and cement their authority as a trusted partner.

Solution

Applying an audience-focused approach to B2B marketing, Greenpark launched UFS Academy, an inspirational culinary training content hub designed to help chefs across the globe further their careers through easy-to-follow video courses.

What we did

Over the last five years (and counting), Greenpark has delivered end-to-end creative services for UFS Academy, we have conceptualised, produced and published professionally crafted localised videos, tutorials, e-books, infographics, app content and more. Our local and international hub teams have shot video content of over 250 chefs around the world at UFS testing kitchens and renowned restaurants, committed to producing top-quality content efficiently.

Results

With over 1,000 highly informative and professionally produced educational assets published to date, UFS Academy has successfully cemented itself as a valued and trusted partner for chefs across the globe. The content hub and app are the number one source for new customer registrations globally.

Greenpark is modern and forward-thinking in their approach. They squeeze value out of everything they do. One video is looked at and repurposed into 100 different assets if it’s possible. They understand the modern digital landscape and are moving along with it, that can’t be said for all agencies.

Lynn Gately

DIGITAL ENGAGEMENT & CONTENT MANAGER

Unilever Food Solutions