Blog Transformation

YoPRO Blog

Transforming YoPRO’s blog from brand to audience-focused

405

Performance-driven articles created

1K+

Positions ranking in top 1-10 by year 2

564%

Overall page ranking increase by year 2

Brief

To boost the organic growth and page rankings for the brand-owned blogs on the Brazilian, Spanish and Australian sites and improve YoPRO’s relevance in the protein-rich field of nutrition.

Solution

We conducted in-depth research to better understand the target audience and identify relevant topics for each region, allowing us to produce content the target audience wants to engage with and consume.

What We Did

After doing in-depth keyword research for each market, we had 135 unique topics to work with. We then developed a traffic model based on search trends and content quantity to come up with a projection we can use to craft a plan for driving more organic traffic to each site. Finally, we transcreated SEO articles for each site and employed Digital PR and link building to maximise content performance.

Results

After just one year, the articles we published generated 69% higher organic traffic than expected to all sites. By the second year, the articles ranked in the top 1-10 positions for over 1,000 keywords and generated nearly 10,000 new page rankings for other related keywords. Thanks to the 6-month link building campaign to support organic traffic growth, YoPRO’s domain authority improved from 10 to 24. 

Testimonials

Greenpark is an excellent content partner. Their quality of work continues to impress, leading to Greenpark being one of our most important Content partners, both strategically and operationally. We look forward to continuing our partnership to scale the opportunities and the results further.

Carlo Maria Ferrari, Global Content Lead at Sanofi

Greenpark has a rare knowledge of both creative and technical topics with a true consumer mindset. They have been one of the easiest agencies to work with, delivering super quality.

Jeremie Moritz, Global Consumer Engagement Senior Director at Campari Group

WOW! The content and SEO audit is super detailed, very actionable, has insightful best practices and recommendations that are easy to follow. It’s a masterpiece. Many thanks to the analyst team who worked on it, it wasn’t an easy task, but the result is great!

Sara Ferreria, Digital Marketing Manager at Vaseline

Greenpark have become a great partner very quickly, I appreciate that the team always do their best to deliver and provide good insights for some of the challenges we face. I’m looking forward to further partnerships with the team.

Shantee Lim, Group Digital Marketing Manager at AIA

Strategy, creative and providing solutions are Greenpark’s core strength. Greenpark understands where the world of marketing is going and executed it creatively, effectively and efficiently. In markets where speed and scale are required and rewarded Greenpark does that in style.

John Caro, Head of Marketing SEANA at RELX International

Greenpark has been instrumental in making the launch of Recipedia in the Philippines a big success. On top of their expertise in SEO and Content, the team brought together members from across the globe to work and cross-pollinate learnings for this project. Recipedia’s future success will always be guided by the principles and guardrails set by the experts of GreenPark. 

Micol Cansino, Channel Specialist at Unilever Nutrition SEA 

Consistently over-achieving traffic targets! Go BeautyHub Team!!!

Almirante Francis, Southeast Asia Content and Partnerships Lead at Unilever

Greenpark is modern and forward-thinking in their approach. They squeeze value out of everything they do. One video is looked at and repurposed into 100 different assets if it’s possible. They understand the modern digital landscape and are moving along with it, that can’t be said for all agencies.

Lynn Gately, Digital Engagement & Content Manager at UFS for UFS Academy

Clarins, as a brand, has been by women's side since 1954. Beauty Daily epitomises this relationship with a destination hub that answers all their big (and small) beauty and wellness questions. We liaise with talented editors and writers who understand the brand and user intent comprehensively and emotionally - to create connections and tell a really engaging story.